Open Mobile Internet market is a long hard war

Silicon Valley Web August 1 Mobile Internet is the trend has no doubt, but what is mobile Internet is not words can say please, below 36 krypton to give you a touch of mobile internet.


Internet development to a certain bottleneck hatch a new gold-bearing industry, the development of mobile internet has spawned the domestic mobile phone market collision, with the mobile phone touch-screen era, the smartphone is widely popular, and the performance and function of the mobile phone has been greatly improved, So that everyone unanimously recognized the heat of the fast-moving consumer goods. At the same time the strong rise of mobile internet, from mobile games to mobile phone app development is also more and more occupy the mainstream of the market, more and more development team into the blue Sea.

The noisy era, the glitz of the situation, the pan-physical atmosphere has intensified our attention to the bright external form of light. The splendid market, the expansion opportunity all induces us to walk in one direction.

The internet has developed to a certain bottleneck, hatching a new gold-bearing industry, mobile Internet development has spawned the domestic mobile phone market collision, along with this mobile phone touch screen era, the smartphone is widely popular, and the performance and function of the mobile phone has also been greatly improved, so that everyone unanimously identified the heat of the fast-moving consumer goods. At the same time the strong rise of mobile internet, from mobile games to mobile phone app development is also more and more occupy the mainstream of the market, more and more development team into the blue Sea.

Another angle, from the price of intelligent terminals, has been quite low, the threshold is also depressed, so that the size of the Chinese mobile phone market has shown a huge growth space.

The return of the "returnee faction"

Talking about Huawei and ZTE, many people will agree: they are accompanied by the mobile internet explosion cylinder and began to contact mobile phones and mobile phones, but in fact, I did a small survey of them, the results show: before the domestic market is not mature, Huawei and ZTE have been focusing on overseas markets, As the domestic market heats up, they begin to put their weight on the doorstep.

Huawei is proficient in doing fine, this is one of my favorite places, originally I also belong to a "perfectionist", especially "Huawei at CES 2012 show the world's thinnest smartphone Huawei Ascend P1 S." The world record was created with a 6.68-millimeter extreme slim fuselage. "Between Huawei's background: The world's top 500 companies, the global sixth-largest handset manufacturer's perspective, fully demonstrated Huawei's strength." And from this news show, it dares to walk the fine line also dares to innovate, this undoubtedly with the Huawei itself has the strong research and development ability has the inseparable relations.

ZTE can be called: like the seat, this is it has always given me the first impression, through the same density of the price to attract users, through the output to penetrate the Chinese mobile phone consumers, in fact, can be hing from the mobile phone prices we can determine ZTE goes to the low-end user group route, mostly within 2000, And to the background of ZTE: China's largest communications equipment listed companies, the world's fourth largest handset manufacturers, its strength is understandable, mass production occupy the market, and then to make strategic adjustments.

A high fight aloft, movement is very big, one is to try to sink, take the main, this is the strength of the returnees and the Strategy of the returnee faction.

Another lift of "halfway"

A "Dick" who has never done a cell phone or touched a mobile phone has a high-profile announcement to make a mobile phone, a rebels called "jobs in China", a move that was at home in the domestic handset market, was a wave of waves. Millet's secular and millet to take the hungry marketing also good in the domestic mobile phone market, at present, there are more and more problems of quality, the last millet mobile phone to become available when the million people praised to the present repeatedly questioned, only in less than a year time. This is a number of reasons, the quality of the problem is one, the crash restart allows users to the performance of Millet mobile phone question mark, after-sales service is not satisfactory, repair process complex, uneven maintenance quality. Lei to make every effort to build millet, has been precarious.

Senior telecommunications consultant Zhangling said: "Can not rely solely on marketing, after all, to improve product quality, face can only sell once." ”

360 of warships can be said to tread on the body of millet to do marketing, this is also I admire the Zhou on the one hand, the grasp of the event can be said to be very well in place, online is also said that 360 millet drove down the altar, his throne, in fact, I think that the first, Zhou will never slap himself in the face, there are lei in the sample, do you think he will fall in the same place? Second, the failure of millet is still in quality, began to do the marketing of millet can be said to be very successful, so I can realize that the domestic mobile phone one of the most sensitive problem is: the quality of the phone is not guaranteed, After-sales service is not reliable. They're 360 sure to get the point right. And 360 will be on the line with Huawei in August, and I've written that Huawei is now doing a fine job and will not allow his partner to be so vague.

The understatement of "old Ginger"

At that time on TV often see Gionee mobile phone ads, and personally think is overwhelming to sweep this my eyeball, star endorsement is Gionee has been in the search for a strategy. Gionee Chairman Liu Lirong said: "He is very clear of their own brand strengths and weaknesses ——— he said, Gionee in the second line and the following cities have a high reputation, the channel is also very perfect. But in today's internet age, especially in the mobile internet era, this product is not the way to go, the traditional mobile phone to change the strategy and change is fundamentally to change is also more difficult, but if put in the traditional industry, Gionee channels and the market is not replicable. The report has interviewed Liu Lirong asked if he will enter the Internet mobile phone industry, and he is only an understatement to smile.

There have been a lot of senior commentators on the development of Gionee after the end is nothing, but personally think: according to the development of the target Gionee and industry background, its brand, social channels and operating channels together will inevitably occur "chemical reaction." If I had to say something, it was the operator.

Lenovo, an old brand image, remember I was the first mobile phone is Lenovo, the first computer is Lenovo, is still used Lenovo, according to the last quarter of the data reported that Lenovo in the 11% of the handset market share become China's second largest mobile phone brand. Many people in the industry have asserted their position, independent telecommunications analyst Liang, Lenovo June is a leap in the main because of the off-season, Apple and other manufacturers have no new products out, some manufacturers, such as Huawei, although there are new products released, but has not listed, or just listed. and telecommunications observer Xiang that, because of Lenovo's some entry-level products prices do very low, so sell very well.

In fact, no matter what on the one hand, Lenovo's image is accumulated over the years, rather than the so-called "halfway" enterprises can compare, the market user loyalty is a product of a good evaluation, ginger or old spicy.

Conclusion: Mobile terminal Mobile Internet market is happy, mobile phone clouds peat peat, like a wave of sand, to save a true truth, and ultimately stay at least know how to survive. Because today's internet industry, money is not the purpose of today, to live to live even better is a lasting plan.