Open or not open this is a question: reflection on the openness and closure of the community

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Open or not, this is a headache for the community.

Whether to open to increase users and traffic, or for the quality of the community to maintain a relatively closed environment, not only means that two kinds of business and development models of differences and discussions, but also a different user management and content output, maintenance thinking.

For a relatively professional community, its positioning and target audience is a more professional user base, this determines that its audience is, to a large extent, only a small group of people outside the mainstream-which also often means high quality and genuine creativity-and what is the meaning and value of openness to these communities?

We have already discussed and responded to the introduction of users and the resulting decline in the quality of the community, and now let's focus on the originator of the Quora.

Alexa data shows that although Quora's daily visits, traffic rankings and browsing volumes have been rising, they are far less than the ultra high growth rate since its inception to 2011, and their growth began to decline gradually, and the absolute number was even worse than the peak at the time.

On the other hand, the amount of browsing per user and the duration of stay on the site have been slipping, the latter's decline is particularly shocking, since the Quora on the line after nearly 10 minutes of the peak of user stay time after the pouring down, the average user on the Quora for only 4 minutes.

According to Google Trends's statistics, Quora's search index and News citation index also peaked in early 2011 after a sharp fall, with a fall of more than 80%.

Although Quora has been pursuing and dreamed of building a high-quality question and answer platform and community, they rely on strict invitation registration system to filter and filter users, but this still can not solve the lack of vitality of old users and new users to join the decline in the level of community caused by the problem.

How to maintain the vitality and mobility of the community in a relatively closed environment? How to establish an effective mechanism to stimulate and promote the output of quality users and content? How to ensure the harmony between old users and new users?

These problems not only cast a shadow over the bright prospect of Quora's 400 million dollar market capitalisation, but are now a huge stone on the way to development.

What happens if the community is not closed at the outset and takes an open stance?

Millions of thousands of users, of course, can bring enough influence, energy and advertisers for a community-and that means stable and lucrative returns. But with the exponential growth of users, the overall quality of the community and the average level of users will also decline.

It is a simple truth that high level users are the cornerstone of a community, determining the lower limits of community level, they are the elements of Community quality, and the growing number of users is the same as the denominator, the quality of the community is determined by the ratio of the two.

A community can attract and accommodate the quality of the user is always a constant, 80% of users will always be created by the 20% of users, while the remaining 80% users will always be silent bystanders, as the latter increase, the level of the community will only continue to decline.

All PT sites, A and B stations, and even the famous agricultural web site are currently pursuing a strict user access system, but their ability to create quality content is not bad for the number of users in the 60 million or 70 million Uncle Ya and peas Niang.

Like the iOS and Android platforms, the former's closed platforms often provide a better user experience, while the open ones tend to be less than satisfactory.

For community managers and operators, the biggest problem at the moment is how to maintain the user's level without being too fast or even to maintain and improve on the premise of increasing the number of users.

However, a completely closed community is inherently contrary to the nature of the Internet, and the quality of an overly open community is inexorably reduced.

Ultimately, the essence of the final question is where is the open and closed border?

Is it the operating pressure of fearless users and traffic, to create a closed and quality closed community, or to attract as many users as possible for market and investment interests? This is a dilemma for community developers, so someone will explore a closed and open, Do you have a balanced pattern between the number of users and the quality of the community?

Maybe someone can, but no one knows when that day will come.