Open platform upgrade marketing value win-sell and build new business future

With Baidu World 2010 Congress Grand Start, as the Internet industry event important part of Baidu World Network Marketing Forum, also in the afternoon of September 2 in Beijing China Hotel slowly opened the curtain. To undertake this conference "open and win" theme, the forum also focused on how to build an open network marketing system, and for the first time put forward a new concept of open business platform.　　As a sign, a fully open Baidu Network marketing platform announced the birth. It is understood that after more than 20 years of rapid growth, not only the Chinese Internet users to break 420 million of the scale ranked first in the world, while the entire Internet industry development from the immature to mature. According to the relevant research report from Eric, as of the second quarter of 2010, the overall revenue of China's network economy reached 38.94 billion yuan, an increase of 55.9%, showing a strong growth momentum.　　Among them, E-commerce and online advertising revenue is particularly eye-catching, which also fully demonstrates the increasing number of businesses and the launch of the Internet business value of increasingly recognized. "However, this does not mean that the online marketing market can be done overnight." With the more and more purposeful of netizens, the need for more and more refinement, many data and information needs to be integrated and subdivided, the diversity of cooperation between the various platforms will be more and more, open to become an unstoppable trend of internet development. The simple land and the treatment and wait for the obvious is not a good marketing strategy, active marketing is more and more Internet enterprises to choose. Baidu senior vice president Haoyu said. But, "How to achieve higher marketing efficiency, more accurate user coverage, clearer behavior analysis of netizens, and more obvious marketing effects?" All these problems are scratching the heads of many internet companies.　　And that, in the end, led to the birth of Baidu's open business platform. Haoyu on the site that the goal of Baidu's open business platform is to achieve more effective integration of information, and the user's needs and business customers to accurately match the goals, and thus create greater business value. To this end, Baidu will not only come from the analysis of the behavior of hundreds of millions of users Baidu index, the wind and roll, data research Center, Baidu Sinan, Baidu statistics and other value data sharing to the vast number of partners, but also based on Aladdin Open promotion platform, launched the Phoenix Nest, Beidou and other products, And for partners specifically equipped with brand area, such as personalized open mode of promotion. In addition, Baidu has also launched a more open strategic cooperation system including red plan, Nuggets plan, Baidu know platform and so on. At this point, Baidu has included data opening, promotion and opening, and cooperation and openness of the multidimensional open marketing ecosystem has been completed.　　"Haoyu revealed. Not only that, and Baidu's open business platform, a product designed to provide partners with a wider range of open Support services-"shortcuts" have also been born. This product, in addition to achieving a more accurate network marketing information directly to target users, but also between advertisers and consumers to build a direct communication channel, so as to provide users with more convenient application services,Create greater value. In the view of the participants, with Baidu open business platform as the core, an eclectic and powerful industrial cluster is also apparent. "The birth of open business platform can not only meet the needs of netizens color different applications, but also improve the user's search experience, and bring business opportunity and value return for each member on the open platform." It can be foreseen that with the growing sophistication and expansion of the open business platform, a new business future, created by Baidu's joint partners and advertisers, is gradually approaching. Industry insiders say.