Open screen ads can be clicked on the line wide point of approach to the developer flow

In August this year, Tencent's Mobile alliance launched a large scale of plaque ads, helping advertisers and developers both benefit. Recently, the wide-point Mobile alliance launched plaque skin and clickable open screen ads, further enrich the advertising style. Wide-point through the Mobile Alliance has been committed to the vast number of developers to provide the best quality of the transformation scheme, the plaque advertising style upgrades, new skin features, while optimizing the presentation style. The skin function is the overall color scheme that covers the advertising border, the Close buttons, button, and so on. Developers in the new plaque advertising, you can combine the application of their own color system and characteristics, the choice of the application of plaque skin, to help developers create a better user experience plaque ads, and help improve the advertising click-through. The wide-point Mobile Alliance launched the 5 big color of the skin, is the sky blue (default), Jelly Green, cool black, vibrant orange, gorgeous purple, each skin covers a large, small size of the plaque graphics and text and picture ads. 5 Big Color skin (sky blue, jelly green, cool black, vibrant orange, gorgeous violet) in addition to plaque skin function, wide point through the Mobile Alliance also launched a clickable open screen ads. Open screen advertising is loaded when the application is open, display fixed time (5 seconds), after the display is automatically closed and into the application of the main page of a form of advertising, according to CPM Billing. As the application has just opened, the user's attention is very focused, especially for advertisers to carry out brand promotion and product promotion. At present, other advertising platforms in the market, most of the open screen ads are not clickable, the main reason is that in view of the ad click out of the application, the developer and user experience may have adverse effects. In view of this, wide-point Mobile Alliance launched by the open screen ads, mainly for application-type ads, click will pop up download confirmation, the user confirmed directly in the background download, will not jump out of the developer application, a good balance between user experience and advertising effect. Industry insiders believe that the wide-Spread mobile Alliance open screen advertising, not only to meet the brand advertisers to display the demand, but also to meet the application category of advertisers to download the demand, broaden the open screen of the advertising scope, the developer benefits maximization. From the recent results of the data, open screen ads, the average click rate of more than 8%, some of the game advertisers, even more than 10% clicks, far higher than other forms of advertising. At present, open-screen advertising support to promote Web site links, open platform mobile applications, picture specifications for 640*960, 320*480, only support Android system, Web site link class ads do not support the clickable function, but the broad point is already in the planning product follow-up function, committed to better promote the interests of advertisers and developers.