Opening the internet financial Gold rush--a long local station

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Once upon a time, the stationmaster grasped the business opportunity of the local life, opened the local stationmaster's Gold rush journey, bred the 19 floor, 55bbs, eight pass NET, the proud life, the Dragon Lane, the ice-ice net, the Zhengzhou forum and so on local station.

Once upon a time, ice strong with the same webmaster, also did 5 years of webmaster, entrepreneurship three years (but also lucky finally survived to leave a company) did technology, marketing, marketing, sales, leaflets and so on, diving discuz forum for many years ....

Once upon a time, the Internet financial turmoil, most of the webmaster are in the discussion of Baidu Finance, Hundred, hundred Earn, Ali Finance, Balance Treasure, Penguin Finance, quietly looking for Internet finance entry point ....

"The Difficult chapter"

In order to find a breakthrough point, the first analysis of the plight of local webmaster:

1, the community influence decline: The various rise of mobile internet, leading to the community began to decline, many sites died here;

2, the flow can not be realized: a lot of webmaster guarding traffic, but do not know how to change.

3, Bat extermination: Baidu's Middle page, Ali Taobao, Tencent's micro-letter, and so on, are in the looting of the local webmaster's food and clothing parents, the future there are 58, the market and so will be divided into food.

4, the weakening of information asymmetry: As a result of BAT's step-by-step in-depth channels of preemption, information asymmetry is gradually broken, local community barrier advantages are gradually broken.

5, food and clothing parents more selective: due to the emergence of mobile Internet, DSP advertising mode, etc., resulting in many businesses more selective, the market is seriously divided into food, left to the local webmaster market cake smaller.

6, Other: Human cost pressure rise, business investment more and less and so on.

"Solution"

How to solve the above predicament has become a webmaster's big event, determines the future survival. Here based on the big Ice Survey of some webmaster solutions, share with you under their own sentiment (there is a wrong place, see in two hours to write this article of hard work, we do not spray me).

One, increase the industry channel, innovation traditional industry

Everyone is talking about the life of the traditional industry every day, but how to innovate from the executive level is a problem. Now there are a few remaining opportunities in the traditional industry: the loan industry (the Chrysanthemum burst level of profitability), the insurance industry (rape level profit), the fund industry (three-point touch-style profit).

The above mentioned three are bat in contention, which is also the main webmaster to create free product opportunities, if you miss the leftovers can only eat leftovers, the reaction should be rapid, straightforward, do not wait and see, suggest everyone hurriedly try, as for "the level of taste."

Second, make full use of BAT open platform

Full use of BAT open platform to profitability, such as micro-bo, micro-letter, QQ authentication space, QQ mailing list, Baidu Space, Baidu Cloud, Taobao, cat, etc., these platforms will give you cost savings, and relatively mature ecological chain, generally will not kill us. Of course, if done well, can also bring a certain profit, if you have good enough products.

Third, make full use of the major industries open platform to establish their own products and brands

Take full advantage of the open platforms of all major industries: Excellent Alliance (book products Industry), where the customer union (shopping industry), Good Credit Union (loan industry, cooperation case Zhengzhou forum), Ali mother (shopping industry), the public comments (local life, the case of Yangzhou Life Network) and so on, to build their own products, Some stationmaster may want to gush I too short-sighted, said cooperates with other people not to be free, oneself establishes has the sense of security.

The author suggests that after the development of the deposit, there are two reasons:

1. Subjective aspects

As a local site, the core is the channel advantages and cost advantages, and now bat, classified information sites in all major regions have points, leading to these two advantages have disappeared.

Therefore, we need to consider how to survive under the siege of the Giants, we need to find a balance between the Giants, and the second echelon of the Giants to position products and profit model, and with the vertical alliance is the best choice.

For example, with the League of Excellence to launch a book channel, enrich the content of the site, and the alliance of good loans to launch a loan channel, to increase the search for loans and product parity content; cooperate with the customer Alliance, increase the website shopping channel, enrich the content of the website and so on.

2. Objective aspects

These second echelon of the vertical industry site, is also in the bat's strangulation, so and stationmaster hold Regiment is the choice, as long as the first-line giant bat in, they will not abandon webmaster.

"The Internet financial Gold Rush article"

The above mentioned three traditional industries that are being baptized by the Internet: loans, funds, insurance-credits, sinks, and payments. Where is the opportunity for the stationmaster?

First, the loan industry. Currently do the loan industry giants have a good loan network, which belongs to the second echelon of the internet industry, belong to the target of bat strangulation fusion, then the opportunity came, if they have a network or open platform, such as the use of data for stationmaster, then will be an entry point.

Of course, the webmaster can also do their own, but the cost of the problem is not cross the threshold of the past. To reduce costs and escape the first echelon of strangulation, the best way is to rely on the second echelon to survive.

Second, the fund industry. At present only bat Internet first echelon in doing, there is no second echelon, it is recommended that stationmaster need to wait and see, don't be cannon fodder, wait ripe again cut into.

Finally, the insurance industry. At present, is only bat internet first echelon investment, the first two days of internet insurance "three horse" insurance is an example, of course, there are also traditional insurance companies are doing (but did not make any progress for many years), but also hope that the webmaster to stay on the sidelines, and so the opportunity to mature again cut

Clearly, the loan industry is the need for local webmaster hurriedly seize the Highland. So what is the way to preempt it? With these questions, with the second echelon of the Internet loan giant Good loan network founder Mr. Li Mingshun (former Discuz co-founder), and it did a discussion, Minshun with an open mind, put forward a good loan open platform and Good Loan Alliance, For the webmaster to provide the Internet financial industry entry point-specifically for the Discuz webmaster, the development of the local site of the loan channel, to increase the site content channel, to seize the local loan channel entrance, to increase the classification of the site, increase the distribution of site traffic flow channels, enhance the core competitiveness of local sites.

The author feels this thing is really very good, can help to solve the problem of local stationmaster, have a breach of a stationmaster profit more, if everybody has what better idea can discuss more.

Oneself from the stationmaster, very understanding stationmaster struggles all sorts of bitter force, if can let the bitter force to become rich force to need long process, but we are not to kill the cockroach, the future must have become big strong day.

The author micro-letter: Madiobruce, welcome everyone to me, to discuss the webmaster's Internet financial Gold rush trip, the next article to be continued.

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