Opera launches mobile App Store

Newspaper reporter Liao Jianfeng according to media reports, Opera software company announced recently, Opera Mobile store officially online, the global mobile phone users directly login mobilestore.opera.com can download experience. All along, opera in People's mind, are the image of excellent browsers appear. Now the market has to look at opera in a different light because opera is more interested in mobile Internet. In addition to the mobile browser continues to introduce new, opera recently again, launched a mobile app store, causing great market attention.　　The program in Opera Mobile stores supports mobile operating systems such as Android, BlackBerry and Symbian, though iOS and Linux are excluded.　　Opera's entry into the mobile app Store has revealed a signal of opera's business transformation, which has exacerbated the era of application chaos. Opera exerting force App Store to download the experience of Opera Mobile store, mobile phone users can have two methods. If you have an opera browser installed on your phone, you can click on the links in Opera Mini or Opera Mobile speed Dial page to get a successful visit. If you are not a opera user, you can also enter mobilestore.opera.com on other browsers, as well as enter opera's mobile store.　　It also means that mobile users around the world can access the App store from any mobile phone and any mobile browser. After entering the Opera App Store via mobilestore.opera.com, users can choose to enter the corresponding application library according to their mobile operating system. Each application library according to select, free, TOP50, first choice, newest and so on way classification, convenient user searches.　　At present, the majority of free applications, charging applications are mostly games. It is understood that the application is categorized by weight, and the user can choose a distinctive or "primary" application. Of these, most applications are free. In addition, because the Opera Mobile store uses the front-end storefront commerce technology, according to each user handset's operating system, the local language as well as the currency difference, the mobile store will tailor the corresponding product catalogue for the user.　　At the same time, to support the development of mobile stores, opera published the software opera publisher Portal, allowing developers to upload applications to the Opera Mobile store. From the actual point of view, Opera Mobile store is also recognized by the market. Data show that in February, Opera Mobile store has not yet officially online, one-day download volume of more than 700,000, the number of users reached 15 million.　　It also means that the Opera Mobile store is already among the top 10 in the Global mobile App Store. Perhaps the rapid growth of opera's mobile store has benefited fromThe reputation of the body browser. According to Opera's January mobile network report, opera mobile browser users total more than 100 million, including opera Mini users up to 90.36 million people, Opera mobile users up to 15 million people, and this two browsers are compatible with most mobile phones. Even last year, the market share of opera's mobile browsers was impressive enough.　　It is reported that opera recently announced that a total of 100 million users worldwide use its browser, of which about 50% of the opera mobile browser users. The scramble for the App Store in an effort to boost iphone users ' experience, Apple launched the App Store in July 2008, prompting concern in the industry. After Apple, major handset makers, telecoms operators and Third-party service providers have also launched mobile stores in the hope of taking a more favorable position in the upstream and downstream of the industry chain.　　For a time, the application store set off a fierce scramble. For example, China Telecom in the end of 2009 officially launched the Sky wing space, achieved good results. According to statistics, as of October 1, 2010, the sky Wing space users have more than 500,000, 4,050 applications on the shelves, the cumulative download more than 3.2 million times.　　LG also opened the App Store last year, with more than 2000 programs in store. But other app stores are dwarfed by comparisons with Apple's App Store in terms of revenue. According to IHS data, Apple's App store last year accounted for about 1.7 billion dollars, a 132% increase from $770 million in 2009, or about 83% of the revenue of the mobile App Store.　　In contrast, the Android harsh last year's revenue is expected to be only 102 million U.S. dollars, BlackBerry revenue of 165 million U.S. dollars, there is no small gap between Apple. In addition, the latest data show that the Apple App Store since its release, the application download has exceeded 10 billion. Such an attractive performance in front of the market, indeed surprised the market.　　Frankly, the cash flow from app stores is not as eye-catching as Apple's total revenue of 65 billion dollars last year.　　But what's more promising about Apple's App Store is that it offers another way to increase revenue, in addition to providing terminals, pipelines, major handset makers, operators or internet companies turning into content providers. Industry analysts pointed out that after more than 3 years of precipitation, the App Store has built a good ecological system, the industry set up a competitive barrier. In the foreseeable future, other app stores will not be able to have the absolute advantage to shake the Apple App Store hegemony, which certainly gave Opera a lot of resistance.　　But it is certain that the scramble for app stores is accelerating as handset makers, telecoms operators and other service providers are exerting their force.The shackles of the app store need to be cracked. On the one hand, Apple's App store has been hit by the market, bringing more users to Apple's mobile terminals, while developers are providing more and more apps that bring a better experience to mobile users.　　Spurred by the above two factors, it is expected that the future application store will continue to grow in size. Application store size expansion, not only with the smart phone sales, but also to enhance user stickiness, so much favored by the market.　　However, the app Store also faces a lot of problems, and if the barriers are not effectively cleared, the cost of the App store to go further will undoubtedly be more costly. First, security needs to be guaranteed. According to reports, Google recently said that some of the malicious programs found at the Android App Store will be deleted. For those who have already downloaded these malicious programs, Google will also remove them by remote control.　　Once upon a time, people also thought that the security of the mobile Internet better, and Google's heavy hand to deal with the application store, although the protection of the interests of users, but also to consumer confidence with the inevitable damage. Secondly, only the difference can enhance the user stickiness. At present, each app store simply imitates each other, putting all of its own programs on the store, and the strategic position is not taken into account.　　Industry analysis points out that the development of application stores, more Kung fu in marketing, the major mobile phone manufacturers or operators need to strengthen the guidance of consumers, deep into an application field, and strive to receive a breakthrough, the effect of blossoming. In addition, the copyright issue has been plagued by the application of the store's "long-standing". According to statistics, in February this year, for the Android harsh trademark and copyright complaints of up to 206 cases. Apple, of course, has no exceptions, and at the end of last year, a Japanese consortium accused Apple of saying some of its work was illegally described and posted at Apple's App store.　　Thankfully, Apple became aware of the problem and began to step up its application audits. In the long run, to bring users to the mobile internet era of good experience, can not be separated from the healthy development of the application store. When the App Store gets all the attention and the shackles are cracked, we may have a broader picture of the mobile internet.