Operating experience of discount websites (i.)

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There are more and more discount nets in the market, success and unsuccessful are everywhere, I began to plan at the University of Discount category site (the idea of this year I was the first ^^), until now the real operation of the discount network, accumulated a little experience, so here and share with you.

The first thing to say is the location of the site:

1, the basic positioning, of course, discount information is the main, then here need to consider a problem is to do what kind of discount information, the general discount network are located in the people's daily consumption direction, including food and entertainment information, of course, you can continue to refine the classification, It is important to locate only in the catering or entertainment or other categories, directly related to your user positioning below.

2, the user positioning, combined with the above information positioning to find their own discount site users, take food as an example, then you need users for all the favorite food and beverage party users and catering business-oriented.

3, the profitability of the way positioning, now profitable way I summed up a few points, the first is the collection of business fees, display business information, as well as the user fees to provide users with preferential services, or two-way charges, on three kinds, three modes of choice need to carefully consider their own situation, if you have a stronger ability to promote, you can choose to charge to the merchant, Because you can bring users to the business, if you have a strong interpersonal relationship, you can choose to charge users, because you can give users more and more affordable discount information, (just if, can choose according to their own circumstances)

4, regional positioning, to do local or national, according to their own strength to consider, here no more analysis.

And then there's the station:

Discount nets and other sites have a similar point, that is, have their own characteristics (--! as if not said, but I feel very important), information Miscellaneous, fast update, regional information difficult to manage is a very difficult problem, this requires a strong background management system, so the process of building a station to pay attention to a few problems.

1, the first is the addition of preferential information and management system, the main attention is to be divided into preferential time and business areas, the production process to pay attention to ease of management and statistics.

2, the business information to add and management system, need to pay attention to the region and the business under the preferential information.

3, users of the use of tracking, this point some of the site's operation can be traced to the user's consumption habits, this is very important, which users are commonly used in those consumer items, which businesses are compared to the user's favorite information, which is a very important future segmentation of marketing data.

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