Operating mode of Internet profit mode

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

This time, has been thinking about a question: what is the Internet, what is the operating model, what is its profit model.

Maybe some people will feel that such a big problem makes sense, but also think more about this site's interactive design, how to design more user-friendly. Oh, I can only emphasize that this is two things, strictly speaking, this is two levels of things. Strategy VS Tactics?

Some people say that if you are in the wrong direction, the harder you work, the quicker you will fail. This is not unreasonable. The internet here is very deep water, many people have made mistakes, make an interactive error, may be less users, make a directional error, may lose a company. Not alarmist, IBM blue giant, disdain to develop personal PC operating system software, outsourced to a small company. Because of small, so named small "micro Software", English abbreviation for "Microsoft", and then turned into Chinese is Microsoft. Ha ha. There are many others, no example. After all, this is not the subject of this article.

Since the argument is meaningful, keep thinking.

What is the Internet, let a lot of parents talk about "net" color change. With the popularization of the network, a variety of related industries of crime emerges. Finance, economics, education ... , the most obvious to minors ... (digress)

In short, the internet is like money, it has no fault. The fault lies with the people who use it. It is a technology, a platform. Only by means of technology to shorten the distance of the world. With the help of network communication technology, it connects all the PCs and servers in the world and borrows the corresponding services.

If you are an entrepreneur, or a COO, or a product planner, you may be concerned about how you can use the platform to make your career bigger. This is the operating mode. Everyone in the company must take the money, so they have to make a profit to ensure the normal operation of the company. Unless your charitable organization. It is the problem of the profit model that accompanies. Operation and profitability can be said to be complementary, there is no primary and secondary, no point. It can be said that we want to provide what kind of product or service is the soul, how to provide the skeleton (operating mode), how to profit in the above (profit mode).

Also do the Internet, but the company has a big and small, people overnight pots full of, some people struggling in the edge of survival. For a reason. On the internet pattern in mainland China:

From the user's demand, I divide the products or services that the enterprise can provide: <1> long-term use/indispensable (such as water and electricity),<2> occasional use, but for specific groups is necessary (marriage, job search),<3> optional/belong to the additional.

The first category is the easiest to make the business bigger. If the platform is sticky, it will be.

Tencent, for example, is typical of 1 categories. Instant Messaging is a must for modern internet users, no learning to search, the first to learn to use QQ is Chinese characteristics of the Internet. And it's indispensable because it has your friends, your chain of relationships, and this chain of relationships is highly viscous and not replicable. So that's why Ma is adamant about not taking the road to open interfaces. In such a platform, indeed "root pole will blossom." So Tencent can expand arbitrarily, and the internet is everywhere.

Say again the Hero list second place: Baidu. Search has become the Internet habit of high-end users. There is a reason for this, the huge increase in information and the diversification of the needs of netizens, not one or two portals can be given and hosted. The search is actually a platform for finding answers and a portal for users to surf the Internet. This entrance is also suitable for long-term use, indispensable, but less viscous than instant communication. PS: A generation of Internet portals is the portal, the second generation of Internet users are mostly search engines. But there are also a number of low-end netizens with "Web site navigation", so hao123 such a small station value of 50 million is not surprising.

The same services and models are: Online games, e-mail, e-commerce. Readers can analyze and look at their own, the character does not conform to a class of characteristics. Think about the big companies that these patterns create? NetEase (online games, e-mail), Shanda (online games), Alibaba (e-commerce)

The second category is awkward, but not bad, with an estimated cap on achievement.

Major job search nets, marriage nets, real estate network, but also platform, but users generally only need one or several times. I am not boring to surf the internet every day to find a job. But there is a good thing here, the demand is there, there are so many people in China, the resources are so limited. This plate is good, too.

Tired, first write here, write tomorrow.

< Cont. >

The second category, in fact, is very broad. Because the internet is actually bigger than the real-life scene. So, real life, there are basic Internet, and the Internet has, the real life may not have. Because the real life is limited by the geographical limit, the time limit, the scope is very narrow. As the first generation of Internet portal portals: Sina, search, later 163,qq.com mode. The middle is bound to produce a lot of vertical subdivision, that is, the industry portals, such as literature portal, games, Flash, medicine, education, financial ... In any case to meet the definition of market segments can be-small market, can be quantified, but there is a guarantee of sufficient profits. In search engine rampant today, these vertical portals as well as some personal site sites, often become the mainstream search engine, such as Baidu, Google's "data source", if the industry can not be dedicated to the charging of service fees, it can only be hard to rely on the search engine traffic, resulting in advertising fees.

May charge the intermediary service fee, generally is the real life pattern electronic. Do enterprise electronic-erp, e-Government cloth department. Matchmaking-Online Marriage institute. Real Estate-online real estate intermediary. Recruitment site-Online search and so on and so on. Obviously with the first generation of the internet features, "Mouse + cement" Achievements of a generation, Ctrip, the points are good.

I do not know from which day, the Web2.0 cyclone let the Internet once again revive. No exaggeration, the company has been set up continuously, there are companies down, some praise, some people refuted.

Who Web2.0?

There are a lot of companies in the recruitment ads to recruit Web2.0 technology or Web2.0 talent. I do not know whether to understand the mistake or the wording is not prudent ...

Web2.0 is not a technology, nor is it an entity that exists. It is a spirit, an open spirit. Users to participate in, their own decisions, their own production content. The website truly becomes a platform, the platform is supplemented by each kind of incentive mechanism, guarantees the user interaction result Fair, fair, public. With the success of SNS theory, that is, through 6 people, you can meet anyone in the world, George W. Bush, or bill. Gates, no problem.

Under the guidance of this spirit, the creative new generation of network people (Old beauty innovation is very strong), creating a number of viable models. Blogs, podcasts, geeks, diggers, wikis, circles ..., in the idea of adding mode has, need technical support. Ajax is not a new thing, the last century, 80-90 years ago, there is something, "fat client" concept, but at that time did not pay attention, with the Web2.0 concept of the popular, the Web site completely refreshing mode can not meet the needs of interaction. Java technology in the "fat client" finally flourish.

Under Web2.0, a new batch of successful internet companies has been spawned. Web2.0 usually sell a good price or operate successfully, but China is often on the verge of survival. (This requires a separate feature analysis), with 1.6 billion of YouTube being Google's revenue bag and Facebook's success. Twitter mode ...

Chinese people have a stronger ability to learn. Baidu, you can find more than 200 YouTube, more than 10 Facebook, dozens of Twitter. But you can copy to the skin of others, not copy the "heart" (this sentence is good ripe, where have you heard?) Of course, the old beauty also copied, after all, copy is the least risk, the lowest cost, Kooxoo life search done well, Google also do, Google also do Web site navigation, do Google Pinyin, Zhang said, that Thesaurus is my!~~

The profit model of the 2.0 era is more complicated. The network is everybody for me, I for everybody, the website platform does collect Shine. See your website can make up the day, good, people and. After eating the home (supplier), and then collect tolls (platform), and then accept the Home (guide fee), and finally let consumers pay. Of course not every site can take a full line.

Find two examples to say.

2.0 mode in my comparative appreciation of the public comment network and watercress. Yang Bo said that watercress hundred original, true, indeed watercress has a unique face. Not to learn who and who. But if you put the two together (you don't really know who's first, ~_~). Both are comments on the model, is a thing to judge. Of course not the site editor to do this thing, but to give it to netizens, good, we call the shots. Then I choose the best for everyone. Public comments on life, starting from the restaurant, and then extended to the business circle, leisure ... Because the area is very obvious, according to the city classification is taken for granted. Watercress for the spirit of consumer goods, books, music, movies. Both of the intentions are good, that is, the needs of the public, there are words to say, the most important thing is that after the completion of the results of the summary, useful to others, this is the meaning of aggregation.

There is demand, platform set up, good incentive mechanism, this algorithm and technical Kung Fu, skip.

How to make the company profitable? The model of the public comment network more, eat home, restaurants, business district How to say also to point "sponsorship", "Shopping coupons" or something. Users ' comments on the site can also be compiled and published. To consumers into E-commerce-online ordering. The most important one, not to be overlooked, is that China's telephone number is more than 4 times times that of netizens. And consumer convenience Ah, comments on the classification of information so much, open a service, called the surrounding search, once 2 pieces, just wait to collect money.

The content of watercress is difficult to relate to wireless, but there is no relationship, books, music, movies can be mass consumer goods, although the current main push is the minority culture, not hit the best-selling list of anything, but the upstream publishers, the middle reaches of the online bookstore naturally can be considered, the current watercress book parity, is a way of sharing and bookstore. If you hit the bestseller list, you can include the book publishers ' ads.

The short board of both: the public comment is to often come to touch the interests of the restaurant, so there are lawsuits can play, watercress can be reproduced, there is no copyright.

Web2.0 model is enough to write a book, love Apartment model is also very good, interested can be decomposed.

Internet tide behind, waves scouring countless heroes. Ask Zhuluzhongyuan, who will be the winning, we wait and see.