Operating the website to customer loyalty is the key: the memory of the dead child net

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It was time to write this article, and after a few weeks of cleaning up, I finally got free. First of all, the following description of the main body-child nets, the specific name and URL will not say more.

The year before September when I started this little kid with my friends, our website user locates in the 10~15岁 child, probably is the elementary school, the junior high school this stage children, at that time the network to this stage's child still did not have the specialized website to guide, therefore I with my friend at that time the special power. The website main program is uses the DZ forum procedure, because the forum is better to do the content, our goal or is called the objective is to guide the 10~15岁 child (in fact mostly is the little schoolgirl) better healthier growth. The forum opened a lot of plates, such as small games, QQ, listening to music, watching movies and TV dramas and so on, there are learning aspects of the plate and so on. We study the section of the plate monthly exam, all the age of the papers are found on the Internet, and then set up in the forum to let them in a limited time to answer, score high reward QQ members, drilling or Purcell, QQ speed games, such as game props. The site's most distinctive point is that users can express their feelings (in fact, similar to Weibo), but when published can be set up public or private or only friends visible, others can give evaluation, send flowers and so on. In the operating phase of the site through a variety of activities, recommended registration and so on to reward points, points can be exchanged for the various props mentioned above.

Talk about our promotion strategy. The initial site we have their other QQ number into a girl's data, and then through the group search Ah, stick to find Ah, and so on to join a lot of children in the QQ group, mainly to reward the temptation to recommend others to our website. In this simple way for us to bring more than 800 loyal users, we divided into large groups of owners of some of their own plate, let them as moderators to give privileges. We also contacted some parents to let their children into our website, because our site is to guide children to healthy and happy growth, and we promised them that the site will never be inappropriate for their children of this age level. A ring of the way to make our site up to the top of the same time online more than 6,000 wonders.

Talk about the cause of the website burst. As mentioned above, we are committed to the site will never appear not suitable for children of this age layer content, so that our web site to become very formal profitability, click on the type of ads can not be put, such as Baidu Alliance inside often appear some what breast what the thick and thick ah 17828.html "> Junk ads, window-windows or whatever, cps even worse, children do not have purchasing power.

We have to start with our children. We opened a grand event last May: Special points for various virtual and physical gifts, such as 3-month QQ members or red Diamond yellow diamond needs 100 points. Special points to get a lot of channels, basically balanced in 2 points a day, and then we set up a forum task to supplement their mother's name and mobile phone number, after the audit to reward 90 points. For a time almost all the children had added information. We collected this information through one weeks and then dialed the number to sell our paid account. This account's function is to be able to view their children's full daily mood contains privacy, timely understanding of their children's feelings and hearts, easy to communicate with children. Account fee of 20 yuan per month, SMS services add 10 yuan.

Because my mother wants to know what their children think every day, what is the problem, this strategy allows us to achieve a monthly sales of more than 400,000 yuan! However, this is the one months of our website is over! In the September, the children continued to know their mother can see all their privacy, have to denounce us, Forum inside scold Sound, more than 30 QQ Group have dissolved ...

Sad。 Operating a website is the key to customer loyalty, even the youngest child!

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