Operation Analysis of local talent website

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At present, whether it is north-Canton large and medium-sized cities, or those four or five-level small city, now most of the local talent recruitment platform site, which also indicates that talent recruitment has always been the focus of people and businesses. From the market point of view, whether the enterprise recruitment or individual job market has maintained an active atmosphere and constantly bullish market, which has also led to the development of local talent sites. This one has the human resources company to run, the National Talent website local Branch station, the local portal talented person channel, the local specialized talented person website and so on, may say various forms, the competition is intense.

Local recruitment sites are in fact a business enterprise recruitment and personal job search for information bypass. However, the good and bad local talent site has a very big difference. But no matter what city, there will be the outstanding local talent recruitment site. We have their own unique style of operation, let's discuss it together.

I. Site positioning

No matter which website, from page design, layout arrangement, to information content and service function can see its own operation localization. We all know that as a local recruitment site, the object of service should be local business enterprise recruiters and individual job seekers, combined with local information advantages, content must be more localized, to provide more close to the service object. From a commercial point of view, we must take into account the interests of businesses, enterprises, job seekers and websites, and strive to balance the information services, embarked on a benign development track.

However, at present, there are a lot of local talent recruitment site information is largely monopolized by intermediary agencies, users posted through the website of the information is not very good display, the intermediary published information flooded with the site, which is in the site and intermediary interests of the community under the talent site, has completely lost the site and the service object of information symmetry. From the point of view of the website vertical service, the local profession website bogey is specialized, the talented person recruitment platform may from the merchant, the enterprise, the job seeker and so on several angle consideration. Take the author is located in Guangxi Guigang Guigang Talent Network (www.rc775.com), this site is mainly to Guigang commercial companies and enterprises to recruit mainly, focusing on helping enterprises achieve rapid recruitment talent. Due to a large number of daily recruitment dynamic information update released, attracted a large number of job seekers to stop, forming a virtuous information cycle, in the local formation of a good reputation.

Two. Effective means of operation

The current local talent website is developing to the characteristic service direction. Deeply serve the object to think, racking their brains to attract users, a variety of local hype, website activities in endlessly. For example, Guigang Network to provide a year of free recruitment, so that local recruitment enterprises to free use of the site's services, attracting a large number of job seekers. To achieve basic recruitment free, value-added services charges (photo recruitment, recommended positions, expedited recruitment, highlight recruitment, etc.) charges. Web services will place the local talent site more clearly to the user's role of dealmakers, so that the recruitment needs of people closer to consumption.

As a localized site, if the talent is still the same as the Zhaopin model, there must be no competitive advantage. The most prominent should be the information more accurate, true, in line with the habits of the people, then the development of the site's local information search model is critical. In ensuring the amount of information at the same time, refine the scope of the search (lots, landmarks, communities), not only to standardize the input of information, but also to facilitate the information viewers of local recruitment enterprise information accurate and efficient retrieval. Combined with local advantages, the site as much as possible to provide detailed information about the enterprise, rich information will also for the successful operation of the site bonus points.

Three. Means of promotion

Any web site from open to on track to successful operation is not a day's work. The promotion of the website is very important, the localization Talent recruit website May through the local activity and so on the smooth landing, through the characteristics and professional information to attract users, but every site dare not have a moment of lax, and constantly carry out a variety of different forms of promotion and service maintenance, and strive to unique, rich, so that others can not quickly imitate the way to do. Online activities, special topics, hit the money to advertise, offline activities, other media exposure, web site cooperation, website SEO, etc., using the combination of forms, the use of information to facilitate transactions, so as to achieve word-of-mouth, establish local professional talent website brand.

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