Operation strategy and popularization means of two or three-line city local decoration website

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Operating Changde decoration network for nearly 2 years, want to write a little sentiment, and you have the desire to share the webmaster. Good places can be used for reference, the shortage of places also please give more advice.

I. ON strategic positioning

With the development of the housing industry, decoration industry is also very prosperous, take my changde example, Changde is a typical three-tier city, industrial and commercial registration of the decoration company up to more than 100, there are hundreds of guerrillas. The competition is very fierce. The demand for decoration orders is very strong. In the decoration industry chain downstream of the building materials industry competition is fierce, full street ads. In addition, decoration company on the network to promote also gradually pay attention to the beginning to do Baidu promotion, bidding rankings, such as search Changde decoration Company you will find the top ten are bidding decoration company. Network marketing has gradually become an important channel to decorate the company's order source. However, the local decoration industry Network marketing platform is not much, many cities or even blank, as a local station webmaster, we can seize this opportunity, according to analysis and actual combat, we can position the platform in order to service decoration company as the core, and gradually integrate decoration industry chain.

II. on the Profit model

First of all to popularize a concept, the profit model is not equal to the charging mode, my profit model has a purpose: to earn the decoration of the company's money, the first to let the decoration company to make money. Based on this model, I set the profit model as a member of the decoration of the tender, first of all decoration companies free to enter the platform to bid, decoration companies taste the sweetness will naturally upgrade the VIP service. Renovation of the company's profits in general 20%-30%, the general price of home furnishings at least 5.1 million, tooling profit is high, that is, as long as the decoration company through the platform to make a single at least earn more than 10,000. We can login to see, the station one-month average tender amount is 15-20, according to the success rate of 50% to calculate, a year can be successful 100 orders, will be able to decorate the company to bring more than 1 million of the direct profits, which also does not include customers to introduce other customers indirect profits. Decoration nets need to mention 10% as a member fee, a year can earn more than 100,000, this profit on the big site is nothing, but for a small webmaster can do this income, has been much better than work.

Third, on the line to promote the way

To have someone to bid for the platform, the first to promote, online promotion is the most basic and most important part. One is to improve the weight of the site, this I do not say much, online a lot of teaching you to provide weight of the method, I would like to stress here is that the focus is to do a good job of cultural promotion, is to cultivate local people online decoration bidding habits, can write more of the benefits of decoration, to find acquaintances relationship between the defects of decoration, Gradually guide local netizens to conduct online bidding. The second is to do more online activities, such as the successful bidding in this site, send environmental testing, send gifts, even can send paint, send wall paint, send the floor, send tableware and other activities. The product of this activity can find the sponsor and then help the sponsor to advertise on the Internet.

Iv. on the promotion under the line

Online promotion of a lot of kinds, such as the money to do newspaper TV ads, no money to find DM cooperation in the community hair card, if you are good eloquence, you can and the big business owners on the street shop decoration tenders, so that the single fast more stable more.

V. Options for Partners

If you are an otaku, just want to stay at home, I suggest you find a regular outside to do business cooperation, one is to collect the information of the decoration company, and the second is to talk about tooling big business. This way you can concentrate on doing site optimization at home.

Vi. on future development

Decoration Network in the future development of two kinds, one is more orders, they can invest in the renovation company, open decoration company threshold is very low, before the proposal to decorate the company for six months of work, learning the entire process, and then only need to find a good designer, project manager two partners, you can start.

Another is still to do the platform, integrated industrial chain, upstream of the real estate, second-hand housing, property, downstream of building materials, decoration, wall painting, home and so on. There are a lot of details in this area, it is very late today to elaborate. Wait until you have time to write another article.

This article by the Changde fitting Net (http://www.de35.net) original, A5 the first, welcome does not change the original text reprint, reprint please indicate the source.