Operation strategy: How to survive the Chess and card game platform

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When it comes to the chess game, everyone first response is QQ game, QQ bucket landlord, the world and other large old game platform, as we all know, now in the field of chess and card games, QQ game is undisputed boss, and rely on QQ huge user base, the position of the boss has more and more solid trend, You do not see the joint public and other old chess card game flat Taiwan businessmen in the QQ game under the strong has gradually declined. Brands such as the public in the face of almost monopoly of the industry's QQ games are helpless, not to mention the city of Bo and so on. Well, that's the same question as the little game we talked about, is not the other small chess game platform has to take the initiative to close the door, I personally think the same answer, if there is a predictable, better choice, may wish to try a new road, but I would like to say that the environment will be more and more mature, each industry, Each field has 1-3 established eldest brother, no blank virgin land and so you go to reclamation, now is not the beginning of reform and opening-up.

To continue the operation, first of all, we have to analyze our environment and face or facing the difficulties, and prepare the most suitable solution, such as QQ game status, we are powerless to shake, do not want to use its model, to make its effect, this is not naïve, this is stupid. So how do we survive the cracks?

We operate a product, first of all to have exposure rate, with a star of the truth is the same, then how to hold? Chinese field, affirmation and must be: Baidu! Leave Baidu, unless you are ready to throw in a lot of cash at the expense of the ads, otherwise do not think.

So, how to rely on Baidu? This is the search engine marketing. Simply put, is aimed at your theme, build a Baidu like Web site platform, so as to obtain relevant traffic. The higher the flow, the higher the visitor, then your game platform is more likely to succeed, of course, traffic, can keep and convince visitors to become your loyal players, that depends on the characteristics of your platform, this matter of opinion, here is not to talk about, we mainly talk about how to get the most relevant traffic.

Build a Baidu like platform? You may say, do chess game, the relevant word flow seems to be very low oh, such as chess, chess and card games, landlords and other words Baidu index mostly only hundreds of, also contains water, and each site can do the word is very limited. Indeed, what to do, I provide a way of thinking, such as you can build an encyclopedia or question and answer columns, and then manually edit each of the relevant game words, and even now every chess game ping Taiwanese name can also be edited, because these are related to a good flow. I believe that all relevant words will be edited, not less than 500 words, these words are very good long tail words, if each word on average 20 IP per day, then the day light these relevant good words can bring you 10,000 high-quality visitors, see, this is not good?

Of course, there are many other ideas and techniques, the next time we talk about it, in the foreseeable future, the group of personal stationmaster will gradually fewer and less, this is unavoidable, because our living environment is becoming more and more serious, so it is necessary to realize the problem and prepare in advance.

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