Operational strategy to promote micro-film will be to television and other channels output

Source: Internet
Author: User
Keywords Micro Film
Tags blog business channel closed closed loop content content providers development

Absrtact: April 24 news, pay micro-film must take the professional route, the formation of industrial closed loop, will not take the grassroots route. Ming, director and vice president of Huayi Brothers, said in a recent talk about Huayi's involvement in the pay micro-film business. On the afternoon of April 22, Huayi Brothers proclaimed

April 24 News, "pay micro-film must take a professional route, the formation of industrial closed loop, will not take the grassroots line." Recently, Ming, director and vice president of Huayi Brothers, talked about Huayi's involvement in the pay micro-film business.

On the afternoon of April 22, Huayi Brothers announced to join hands with China Telecom (Weibo) to build the first domestic pay micro-film channel. The move is Huayi's further strategic cooperation after reaching deep cooperation with Tencent, which means the Huayi brothers are further on the road to "transition from entertainment content providers to operational platforms".

Operational strategy to promote micro-film will be to television and other channels output

The newly formed pay micro-movie channel by Huayi Brothers and Sky-wing video joint operation, Huayi Brothers exclusive responsibility for the introduction and operation of the content, Sky Wing Video is responsible for providing platform and user services.

Tianyi Video is currently China Telecom's only national video business operating platform, is China Telecom unified across the network, cross-screen video new media service brand, the business has covered mobile phones, PCs, pad and so on.

According to the Sky Wing Video media company general Manager Kangjian introduced, at present, the sky-wing video mobile phone subscription more than 10 million subscribers, partners, including CCTV, Central, Shanghai, such as radio and television organizations and Youku, potatoes, music, Sohu video and other Internet video companies, because China Telecom Tianyi 3G signal Good advantage, The visual quality of the sky Wing video is smoother and clearer.

"Through these two years of operation, we have proven the feasibility of mobile internet paid video, and this model will be an effective complement to the current free + advertising model." Kangjian so stressed.

In reality, many video sites themselves do pay content, in this regard, Kangjian that the video site to pay the future is not optimistic.

"Operators in the pay video has innate channels, users and other advantages, in the past two years, through the cooperative operation of the model, Sky Wing video to achieve a total win with partners, and promote the entire pay video industry's rapid development." and Internet video companies will be very difficult to pay the independent fee: first, the Internet video site does not have this experience, pay mode and do free advertising operating mode is completely different; second, the video site to pay, there and free content of the hands and ears of each other, resources, users, traffic needs to be reconciled. ”

According to Huayi Brothers New Media Strategy development Department general manager Li Zhiyang (micro Bo), the cooperation of the micro-film platform in addition to the mobile phone, will also be launched on the PC side.

"Now the two sides have begun to do all the preparatory work, this June will be officially launched." In the future, the contents of this micro-movie platform may also be exported to channels such as TV stations. And now, there are local satellite TV and some other strong media channels to negotiate with us. ”

It is worth mentioning that, in addition to its own micro-film micro-drama content, Huayi Brothers will also introduce other content providers of High-quality micro-film micro-drama content.

Ming said: "We will be fully open to other content providers to access the quality of content, the platform is the hope of all the outstanding micro-film micro-movie creators together." ”

Follow the professional route to construct the industry chain of paid micro-film

In the industry's view, Huayi Brothers and the sky-wing video strategic cooperation, will change the past in the new media industry simply rely on the sale of copyright business model, through the management of paid users, expand new media pay video revenue, build a healthy, sustainable video content industry model.

For the newly formed micro-film platform, Ming appears complacent: "The development trend of new media, users of video needs at all levels." In the past, Huayi made long videos of their own, but now specifically for the new media platform users to produce professional, boutique micro-film, we do the content of origin, in the director, writers, actors in the dominant, you can make a big film experience to apply to this channel. ”

In fact, nearly two years, including Youku, potatoes, Archie art and other video sites have dabbled in the production of micro-film content. However, video sites for the production of micro-films in the experience, funds and channels have a certain degree of restraint, at present, basically fewer products, and are free.

In Ming's view, the development of micro-films must be achieved through professional production. "If you want to make users word of mouth quality content, it should be through a professional team to make." The production of fine content is a certain threshold. ”

In addition, how to ensure sustained influence? What do you do after a fire?

For artists, when they grow up through micro-films, they want to bear fruit and need a growing soil. and Huayi Brothers just can give these talents a can grow into the soil of the tree, so as to ensure the smooth chain. This is also the Huayi Brothers in the introduction of the pay micro-film channel is a purpose.

"Huayi has a good producer, potential actors, including some existing micro-film source collection, through the sky-wing video platform to spread out." The original micro-film can be placed on the website, most of them just earn popularity, and through China Telecom huge user resources and Huayi Brothers outstanding marketing promotion ability, can achieve maximum transmission, at the same time can be implemented to the quality of convenient fees, so that creators earn income to ensure that the micro-film industry more healthy development. Ming said.

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.