Operations besides saying more important is to do

Source: Internet
Author: User

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SEO is also regarded as half of the operation of the site, but also need to plan and implement. For the operation of more planning is required to the overall data to speak, which activities to do a good job, which products sell well, which page traffic volume high ... These data are the basis for the operator to set the next goal. Operation is not only a dream of the manufacturer is also the executor, but today many operations is not to say and do is balanced, and some say is a set of, but do some of the powerless, so that can not achieve the predicted effect.

How to say

Operations need to say a lot of things, what kind of program to get the user's favorite, what kind of conditions to attract more users, what kind of promotions can clean up more inventory. How to better development of the site, the future direction of how to plan. Chengdu SEO Branch shengxing Think these are operations need to say things, a qualified operation needs to operate on their own site has a clear plan, what kind of stage what kind of change, achieve what kind of goal, create what kind of effect. All this has to do with data and solutions, and that's what operations need to say first.

Examples (when you run a business-to-business Web site)

Operation department contains a lot of content: products, activities planning, SEO publicity, website planning, conversion rate monitoring, the main body is these. These are the key parts of the site's operations.

1 The first is what kind of products, what characteristics, how to sell.

This is to do when the product needs to understand, all the product inventory, color and appearance, packaging. Then is the selling point of the product, the price of similar products and sales. These are the product data.

2 What kind of activities to plan, promotions, seconds to kill.

Promotional and second kill is an enduring activity planning, but how to sell more products became a problem, what kind of product activities is also a problem. Generally do promotional and second kill has two purposes, the first situation of warehouse inventory; the second is to make a yell. Two kinds of situation involves the price problem, what kind of price can be in the promotion at the same time can make money, this is the activity planning work, how to let others feel that money, in fact, you still make money.

3) Do the propaganda, do the flow

SEO is the content of the site inside the support force, it is also the key to the introduction of traffic, no matter two times the search or the main key words to the flow is due to the SEO team. Chengdu SEO Branch shengxing that the content of the site is basically related to the site, to buy products, many unique insights, there are many people because the content of the site is very good often patronize, such word-of-mouth only SEO can slowly accumulate. After the introduction of traffic, so that users become the site's customers.

4 Conversion rate Monitoring

Conversion rate is the first priority of the site operators need to pay attention to the data, how much traffic for how many orders, how many activities sold to how many products. The importance of these statistics is believed that Chengdu SEO branch shengxing Do not need to explain it again. When you know what kind of users love your site, what kind of site more users like, then your next plan will appear.

How to Do

Planning is a top priority, the rest of the program is implementation, how effective rate of implementation has become a problem. Just by saying it's obviously not going to work, how do you get to the original goal? For the operation of the trivial things need to deal with themselves, all day living in the abyss of misery is aptly described. But the above statements are of course necessary to practice.

Develop an implementation plan based on the data survey and planning objectives, which will be linked to your results at the end of the month. How to complete the work in a limited time is the know-how we need to master, operation is definitely a technical career, some subtle changes can not let go. It's more efficient to do this by breaking down each goal into what needs to be done in terms of how you do it.

Operation is the most not afraid of efficiency, because the ultimate result of efficiency is sales. The most feared not to do the operation, if only said will not do, then you said that probably never from you to achieve. Do an operation that can be said to do so you can make your site go better and further.

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