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Reading] Touch-pay Advantage is that a game product in mobile phone game base or China Unicom "wo Store" access to the line, users will automatically identify operators when downloading and billing.

Tencent Science and Technology Guoxiaofeng April 27 Report

The business integration of the three operators is always a difficult problem to overcome. Today, China Mobile (micro-blog) mobile gaming base and the Chinese Unicom (micro-bo) "Wo Shop" joint launch of the integrated billing mobile gaming products Touch-pay is a good start. The conference time has not yet arrived but has been packed, can not help but let the people wonder touch-pay how much charm?

According to the two sides of the game base to Tencent Technology, the Touch-pay advantage lies in a game products in mobile phone game base or China Unicom "wo Store" access to the line, users will automatically identify operators to download and billing, for developers, to achieve a little access, Products can be in the operator's own channels and Internet channel billing full coverage.

In simple terms, a mobile user to China Unicom "wo shop" Download games to pay, often limited by the payment, because the operators to pay, the cost of clearing and not realize interoperability, can not achieve mutual deduction fee. For game developers, in order to expand their own game product channels, the need to open different billing SDK packages (software development kits) in multiple platforms, which causes a lot of waste of resources and delay the product line cycle.

So it seems touch-pay is really attractive, it is reported that the product has been online. Since the carrier business integration is a difficult problem, then how the two sides to break through the troubled cooperation? According to Tencent Science and technology, based on the above reasons, at the beginning of this year, the three major operators of the relevant base on the line of negotiations, hoping to launch such a fusion product to break through the existing development bottlenecks, of course, billing is the biggest problem.

Operators of the game platform at the beginning of the payment method includes its own payment methods and Third-party payment mode access, Touch-pay after nearly six months of testing to achieve the above mentioned payment method of integration, currently only mobile and China Unicom, China Telecom at first also active communication, but because of various technical reasons did not access.

Today, there are also media said that "the three major carriers issued a fusion product in the absence of telecommunications," is due to the lack of unity during the voice. According to Tencent Science and technology, this is completely two activities. Touch-pay is a mobile and China Unicom today officially released the integration of billing products, the two sides began to communicate, but also tried to communicate with China Telecom, the latter is still in the test and debugging.

The previous China Mobile developer community Announcement is another activity, partners are not the same, that is, China Mobile internet base, China Telecom (micro-BO) Love games and Unicom Broadband Online Co., Ltd., and the three have not yet released products, its plan is issued during the 5.17 Telecom Day, of course, China Telecom will not be absent.

At present, the three major operators have a total of about 1 billion users, once the integration of billing, mobile gaming industry and even the entire mobile internet industry will be a significant positive. Industry insiders also believe that from the mobile gaming industry point of view, fast and convenient payment method is undoubtedly the demand of all developers.

Touch-pay had to say that opened the billing trend between operators, in the future in charge, tariff packages and other payments on the nature can be used for reference. But really want to achieve this, the difficulty is much higher than touch-pay. After all, it will be a huge project for the operators of different sizes to distribute benefits and to reform the internal settlement system. The current touch-pay does not exist among operators of the distribution of benefits, but still maintain their respective interests with the developers, only for users and developers to provide a convenient.