This edition author information Times reporter Pan Jingwen
Three operators to reduce marketing spending within 40 million yuan. The biggest impact is that the contract machine also will be cut, will be greatly reduced from more than 600 brands to 30 or so. This is a "fatal" message to former "sunrise department" terminal companies within the operator. Recently, the news about the terminal company or the operation of the market will spread widely within the operators. Many grassroots employees are more concerned about the possible loss of "state-owned enterprises establishment." According to the reporter, due to the continuous decline of income, operators are experiencing the tide of departure, and this "going to the state-owned enterprises," or let the brain drain worse.
Terminal company or market-oriented operation
"Market-oriented operation, of course, executives are willing, because now they take dead wages, once the formal marketization there is a high bonus (bonus). Most grassroots employees are reluctant to enter the state-owned enterprises, who are willing to lose preparation ? "In a restaurant in Guangzhou, with a master's degree, claiming to be" very tired, "a manager of a terminal company called Mr. Chen (not his real name), told reporters that the operation of the market is one of the operators terminal company restructuring.
Mr. Chen where the operator terminal company is evolved from the operator's terminal purchasing department, in the 3G era when the contract machine flooded, was the operator's "sunrise department." At that time a chief executive of a provincial branch of a terminal company said in an interview with reporters: Relying on huge subsidies, the channel dominated by the operator terminal company has become the most important channel, and they are completely defeating social mobile channel providers.
Can never imagined, 4G started soon, the terminal channel led by the operator has been "lore." Recently, large-scale operators to cut marketing expenses into fact. In the face of the $ 40 billion cut in quotas in three years, top management of operators have shattered their heads: not only the VIP lounges at airports and railway stations can no longer be required, but the contract machines have also become targets for the reduction of marketing.
According to report, after the country completely rely on the operator channel contract machine brand up to as much as 600. In the second and third tier cities of many inland provinces, many small handset manufacturers that sell only tens of thousands of units each year and a few hundred thousand units rely on contract machines to feed their livelihoods. However, a red line is being defined within the operator, allowing only about 30 brands to survive in the country.
Contract machine program drastically reduced, not only consumers, the impact of the industry chain, the operator terminal company employees as sad day. An insider at a carrier terminal company told reporters that if there are only 30 brands remaining each year, even if each brand pushes a new machine every quarter, then there will be 120 new machines all over the country that year, without having to keep a huge terminal The company goes to work.
Grass-roots employees do not want to lose preparation
"In fact, we are now with the Tin Yat, Ai Sidi, music channels these channels, no difference in the work." Mr. Chen told reporters that the operation of the operator terminal company has long been very "market-oriented", but because it is state-owned enterprises , Employees did not enjoy the benefits of market-oriented enterprises.
Although the income is not high, the internal divergence on the market is great. "Now that we are state-owned establishment employees, once marketized, we lose the status of a state-owned enterprise, but management can surely get high performance bonuses," Mr. Chen said. Reporters verified the case against a number of operators, but have not yet received a formal reply as of press time.
In fact, the individual operators of the terminal company's high-level already keenly smell the future is not good, switch to more profitable businesses. For example, a reporter familiar with the operator terminal company provincial-level person in charge, the virtual operator, a license to switch to a well-known virtual subordinate enterprises, less than a month, but also switched to a well-known Internet company.
"Operator terminal company to his annual salary of hundreds of thousands, the virtual operator promised to give him a few million a year, is ten times." An insider told reporters that private enterprises as a result of the management of state-owned enterprises are not strict, giving money " Bold "much. Zhou Youmeng, another China Unicom executive, was also dug into the virtual carrier at more than ten times the salary.
Severe operator loss
"Ten years ago I just started the trip, when operators pay up to tens of thousands of monthly, monthly wages can buy two or three square meters of the house, is absolutely high salary. Ten years later, my wages dropped to seven or eight thousand, Six districts in Guangzhou center prices approaching thirty thousand. "Lee, a carrier employee (a pseudonym) recently told reporters vomit bitter water. According to the reporter, as revenue keeps falling, operators are experiencing the resignation and more and more employees are switching from operators who have been regarded as golden careers to virtual operators, channel operators or other industries.
"After I switched in, I discovered that I was different from my imagination." One executive who successfully switched from a mobile phone chain to an operator terminal company said. So, spent a few months, he switched to a mobile phone company to go. "The work is very tired, the income is not too high and the management is very strict." The source said that the work pressure of operators is totally different from the imagined state-owned enterprises.
A person in charge of China Unicom told reporters that in the past few operators of core employees outside the school, usually recruited, and then gradually develop, but because it is the occasion of employment, they will directly explore the talents of the community "These employees were originally working in advertising agencies, and after I contacted them, they dug up." According to him, at present China Unicom's internal promotion mechanism is more flexible.
Recently, a reporter visited a operator of a responsible person said that operators with large state-owned brands, or able to attract a lot of highly educated graduates. "Master's degree is usually the starting point for campus hiring, but many graduates come in soon after they come in."
related news
Three operators before September 30
Close the national airport VIP room
According to recent news, the three major carriers have already notified internally that they require all local branches to close the national airport VIP rooms by September 30, which means that the airport VIP rooms originally built by scraping operators will come to an end soon. This is the SASAC recently asked the three major operators to reduce marketing costs.
It is understood that in the marketing costs, the operator VIP room at the airport is a conspicuous problem, it is learned that one operator Capital Airport VIP room costs will be four to five million a year, while the medium-sized city operator Airport VIP Room One million yuan a year. At present, the main problem is that some airport VIP room rental time is not expired, but only a termination of default, wasting rent, In addition, the placement of the airport VIP room staff is also a problem.
Market-oriented operation, of course, executives are willing, because now they take dead wages, once the formal market has a high bonus (bonus). Most grassroots employees are unwilling to enter the state-owned enterprises with great painstaking efforts. Who is willing to lose preparation?
- a operator terminal company middle managers Mr. Chen (not his real name).