Operator Internet: China Telecom's "Love Game" trilogy

At the end of May 2011, China Telecom "Love Game" platform to register the number of people to break through tens of millions, and as of press day, in the breakthrough tens of millions after the number of registered people, "love game" registered number increased by 1 million.　　This newspaper reporter Shanyun hard to believe, charge mobile gaming Platform Operations Center Deputy Director Li Zhi on the business card printed on the logo of China Telecom only half a year. China's telecommunications operators, including China Telecom in the impression has always been old-fashioned, old-fashioned, within the system and other vocabulary, but this time, in mobile Internet gaming platform above, China telecom giant finally decided to make a change.　　Li Zhi has been in the gaming industry for 10 years, in his own words, belong to the industry "old fried dough sticks", has been in a number of well-known gaming companies have been operating, has had more than three years of entrepreneurial experience, whether it is a mobile phone or PC end, whether platform or to do products, Li Zhi experience is very rich. When it comes to the "social talent" of China Telecom, Li Zhi said: "Many people will think telecoms is more closed, but in fact his approach is now much more open than other operators." And our center is a large part of the talent is from the social well-known game company introduced. "China Telecom's" Internet "Sonata in fact, operators in the mobile internet era is not fast, the scenery by the major IT vendors, which is the objective reasons for the slow action of large enterprises, and can not quickly adapt to the development of mobile Internet model is also unavoidable.　　Now it seems that China Telecom has taken the lead for operators to make an example, "the lack of professional personnel in telecommunications, so the group believes that should be an open mind to do this thing."　　And it turns out that, in the real user-oriented, China Telecom's deep inside can not be ignored, in May 2011, China Telecom's "Love Game" platform to register the number of people to break through tens of millions, and as of the press day, in the breakthrough tens of millions of people after the number of registration, "love Game" registered number increased by 1 million. When it comes to the results, China Telecom has shown a bit of humility and a little complacent, "10 million users for an Internet enterprise is not very small, but for telecommunications, or in the initial stage," initial stage "the word is quite meaningful, it is clear that China Telecom" love Game "platform is not only the goal of this , Li Zhi also said that "this year's goal is to break through 20 million of users, the long-term goal is now inconvenient to say, but there will be some more market-oriented operation of some considerations, we hope that we will be able to achieve the industry leading position in this business."　　"True, China Telecom, as one of the three major operators, has more than 70 million of cable broadband users, nearly tens of millions of IPTV users, as well as more than 100 million of the sky-wing mobile phone users, its most adept in the field is large-scale operation, the lack of only the professional experience of the operation of the game, 10 million of users can not Asked about the advantages of operating as an operator in the gaming platform, Li Zhi's answer was quite surprising: "At this stage we would like to think of ourselves as an Internet enterprise, although as operators each have their own advantages, but with the development of smartphones, game products and operators of the relationship between the gradual desalination, we hope to be more close to the market, more Internet companies ",　　That is, the surprise of China Telecom's insight into the industry situation, its recruitment of social talent strategic effectiveness, and its proposed "Internet corporate" slogan of the future. Li Zhi also talked about, prior to the proliferation of SP illegal business led to the lack of integrity of the industry, and China Telecom has been trying to build their integrity brand, he thought that this is "love Game" platform users can quickly break through 10 million of the important reason, in fact, one of the purposes of mobile gaming platform is to sell and its essence can be regarded as a platform for E-commerce, the most important for E-commerce is no doubt the integrity, if there is no basis for trust, the development of industry can not be said, "because we hope that users can get good games here, happy experience, but also can be assured of consumption, so, To the excellent Internet enterprise learning experience, as well as to build platform integrity brand, we must do. "Marching marches in the Red Sea market. In fact, there are many mobile phone app store in the market, except Apple's App Store, now most of the main target is the Android operating system, but because of its openness, resulting in mixed applications, Even often appear in the application of malicious suction software, and China Telecom want to establish a good faith system, is to solve the phenomenon of malicious suction charges began. "For the suction problem, we have a rigorous testing environment." Second for the charging channel of strict control, before many operators are bar billing channel laissez-faire to the SP, but our approach is to strictly control by themselves. The third is strict punitive measures, once the problem is found, the partner will give the termination of settlement and cancellation of cooperation penalties. "Now the mobile Internet field, in particular, the application of the store market has long been a red sea can not be red, if China Telecom to achieve its" leading position "goal, must accept the challenges from all sides, China Telecom clearly recognized the whole industry competition," the application of Apple as the representative of the store, The App Store, which belongs to the value chain integration feature, is itself the role of integrating Apple's own value chain, with App Store providing users with a good user experience and content services as a selling point to drive the sale of major hardware. "In contrast, the operator's environment is more complex, China Telecom" Love games "need to face almost all operating systems, mobile phone brand is also a variety of, as Li Zhi said:" The characteristics of the operator determines that we built the App Store for a variety of users. "When it comes to competition from terminal vendors and operating system vendors, China Telecom has a lot of ideas," the Internet company"We are competing with them (hardware vendors and operating system vendors) and we can even provide them with content," Li Zhi says. "On the day of press deadline, China Telecom" Love Game "platform is also mainly for the sky Wing users open, but Li Zhi said the" Love game "platform to the entire network of users will be completed in the year, is now just to give users a better experience in the beta, and open to the full network of users after the" Love Game " Platform for the other two operators of the user's attractiveness, Li Zhi also appear confident: "Our network of CDMA users to bring good service experience, will also be derived to the entire network of users up, the future role of operators will be diluted, the platform to the user's core value to meet his core needs."　　We will continue to learn from internet companies. As a telecom operator, China Telecom's "Love Game" platform naturally has the characteristic service that combines the advantages of operators, with the telecommunications network, computer networks and cable television network integration, China Telecom "Love Game" focus on mobile phones, computers, TV three-screen fusion game field, innovative development of three interactive products, March 18 this year launched the "　　The Three Kingdoms kill 3G networking version, China Telecom Tianyi mobile phone users can be in the sky-wing 3G network or WiFi support, directly with other mobile phones or PC users on the Internet to battle. User-Oriented Concerto "We are more open to partners, but also more equal treatment, as long as there are good products, regardless of the size of the enterprise, will actively seek cooperation with it." Three Kingdoms to kill large-scale promotion, can calculate us to the industry to pass a message, if which developer has this kind of fine game, we will provide some cooperation convenience ", when asked in the future" Love Game "platform Partner's entry threshold, Li Zhi said.　　Over the course of the interview, Li Zhi repeatedly mentioned the concept of Internet incorporation, and it now appears that telecoms has at least been as user-oriented as internet companies. At present, a very big bottleneck of mobile games is our 3G traffic charges too expensive, resulting in many users, Li Zhi said: "Our strategic focus will be placed in the 3G networking game." Since China Telecom's focus is on 3G networking games, naturally can not avoid the problem of expensive, but for the "Love Game" platform users, the good news is that China Telecom is not only a platform provider, but also a network operator, Li Zhi to reporters: "There may be our users of the game, To give them a specific set of packages, to provide them with a number of games to play the convenience, in our download game can give you the flow of relief or discount.　　Now we are experimenting in parts of the region, but we believe this is the trend, and now that the mobile Internet is growing so quickly, this appeal will soon be realized. For the future development of mobile game application store, China Telecom has a clear understanding: "The content of convergence is difficult to avoid, who can develop better, mainly to see the team on the Internet to understand the clarity of understanding, from now on we have taken the first step, is the socialization of personnel, the second step is the platformGaming ", Li Zhi that most of the current application store is only a" supermarket ", but the" supermarket "commodity competition will gradually converge, China Telecom is now the direction of the" supermarket "to build" SHOPPING MALL ". China Telecom now wants to get rid of the original conservative, traditional impression, China Telecom also want to become fashionable, as Li Zhi said: "We can not give users a more fashionable feeling, depending on the meticulous work from inside to outside, the success of the Internet is the details." "China Telecom's music interpretation of the vivid, believe that China Telecom to provide the real user-centered services for all mobile phone users is a gospel."