Operator intervention in the "Baby" war or a test water process

Absrtact: In the decline of the Money fund earnings, China Telecom (micro-blog), Chinese unicom (micro-blog) but the opposite, together with the fund companies push baby products. Analysis of the industry, the gap is the telecommunications giant common card way, but, often

In the decline of the Money fund earnings, China Telecom (micro-blog), the Chinese Unicom (micro-blog) but the opposite, together with the fund companies push baby products. Analysis of the industry, the gap is the telecommunications giant common "card" way, but often slow to beat the telecoms giant to bring surprises or catch up with the internet giants, but also to the market and time to test.

operator involved in "Baby" war

Although the recent Money fund yield "brilliant no longer", the balance treasure, financial management for the product of the baby products for the year to continue to linger below 5%, but the telecom operators giant Test water baby products momentum has increased.

Zhejiang Unicom has quietly launched a "wealth Management treasure" fund financing software, and THIRD-PARTY funds sales agencies to create a network of fund sales portal.

As of April this year, China Unicom cumulative users reached 290 million, so huge user base so many wealth management organizations envy, "mainly is a large number of Unicom users can provide us with the flow of Access, import fund sales platform, sales backstage, capital liquidation, customer service, Fund trading and other links are provided by a number of meters network. "The number of meters network marketing department," "Wal-Finance Treasure" docking several meters fund supermarkets, investors can buy directly to 1600 languished open-end funds.

Zhejiang Unicom related personage discloses, the current on-line only is the fund transaction function, but the follow-up will gradually realize such as the telephone bill check payment, 0 Yuan buys the machine and so on other value-added service function. "For example, use the fund account to pay the bill, or the fund account assets guarantee to achieve 0 yuan purchase." ”

The person also said that for operators, to open up new users, maintain the viscosity of the old users is the first motivation for cross-border cooperation with financial institutions, and then share the vast number of user resources and wealth management agencies, you can get a sales division in exchange for substantial gains.

I saw the money ring.

See people but not "money ring", become part of the pioneer embarrassment.

Yinhua Fund in March this year with the Beijing branch of China Telecom launched to buy 0 yuan for mobile phone activities, to iphone5s contract for example, customers need to buy 5288 yuan Yinhua Money Fund and Frozen, the monthly commitment to spend 389 yuan, you can take the mobile phone for free.

Yinhua Fund insiders said that from the operation of the effect is not ideal, the fund sales did not increase significantly. The inconvenience of user experience has frustrated the desire of the fund company to have a steep sales spurt.

For the deep pockets of the operators, in the Internet financial sector, the immediate profit-making effect may be secondary, the completion of the "cask" on the short board is the strategic consideration. Some analysts believe that the operator suddenly interested in the baby, is it really in order to let users earn a little more money? Apparently not, they fancy a huge payment market.

Meng, a financial analyst at Analysys Internet, said that for operators, it is now mainly at the strategic level of the layout, such as the cultivation of the market, users, but also do not talk about the profit level, the estimated market incubation period will take several years.

Or a test-water process.

As early as 2011, China Telecom, Chinese Mobile (micro-blog) and Unicom have been awarded a Third-party payment license, respectively by the subsidiary Tianyi Electronic Commerce Co., Ltd., Unicom wo Easy to pay Network Technology Co., Ltd., Mobile E-commerce Co., Ltd. as a carrier to open up new markets.

4G Licensing, China Mobile and timely launch of the "and package" payment brand. China Telecom has also shown that it will continue to enrich its own financial sector products, to the wing payment as the main body, to explore including the Fund's personal finance and corporate finance, insurance, supply chain financing and other new internet financial business model.

But from now on, operators to join the "Baby Army" more is a test water process. Zhang, the chief executive of AI Media, said that the reason why operators lay the Internet financial business is because of the general trend. And in the mobile Internet with the rapid changes in the background, the operator's SMS and voice services are affected or sharply reduced, especially after the implementation of the telecom service tariffs market adjustment, competition will be more intense. Therefore, operators need to layout new value-added services.

However, there are brokerage analysts on this attitude, "the transformation of the monopoly industry is difficult, before the mobile letter on the line than Tencent Micro-letters earlier, but gradually decline." In addition to opportunities, traditional operators are difficult to adapt to the rapid changes in the market. ”

The industry believes that, although the operator has a large user base, but the problem is indeed many. On the one hand, consumers are more and more picky, if there is no high interest rate to stimulate the market, I am afraid for a time. In addition, the operator's flexibility is not as good as internet companies, often slow a beat, but now a step away may be poor. Telecom giants can realize the advantages of the next, in addition to painstaking efforts, but also need to break the old system, increase innovation, in the existing products based on the search for differentiation. Only catch up as soon as possible, there is a chance to achieve transcendence.