Operator kills clouds Storage market: differentiation is the key

2012, the cloud computing market in China, including the global market is about to usher in a new round of construction climax. Unlike in the past, the current market strategy for cloud industry competition is shifting-from focusing on infrastructure (IaaS) to building application platforms and software ecosystems.





"The time has come to compete for platform-level dominance, with major IT vendors such as IBM, Microsoft and Oracle suffering from Amazon, Google, The challenges of emerging companies such as VMware and Salesforce.com are likely to lead to a new wave of mergers and acquisitions as traditional IT vendors seek competitive advantage. "IDC, an overseas analyst who has long tracked the cloud computing market, told reporters.





This prediction is not too much, with data showing that in 2012, Amazon's Web services revenue will be more than 1 billion U.S. dollars, and Google's cloud services for the enterprise will also exceed 1 billion dollars in the next 18 months. The reality is that businesses and individual users are getting more and more receptive to cloud services, and internet companies that have turned cloud services early have grabbed the opportunity to earn the "first bucket of gold" in the cloud services market.





is seeing the successful transformation of some internet makers, and the telecoms operators who were already in the pipeline role were inspired. In China, the big three telecom operators shouted the call for IDC's cloud transformation to become unusually uniform.





Telecom Cloud host, cloud storage official Operation





in recent days, a news report on Huawei's bid for a cloud storage project for China Telecom Group has again refreshed operators ' record of promoting cloud services. Huawei in 2009 to assist China Telecom to carry out cloud storage technology research, standard formulation, 2011 and Shanghai Telecom Cooperation E-Cloud storage project pilot, will be in 2012 with China Telecom in Guangdong construction covering the southern provinces of the cloud storage node, the building of Guangdong Cloud storage resource pool project. The project also indicates that China Telecom's sky-wing cloud computing strategy formally opened the door to the national market.





According to China Telecom's overall planning of the cloud strategy, 2012, China Telecom's cloud host and cloud storage, the two flagship business will be officially operational, on the one hand, to provide tens of thousands of high-performance virtual host and for different formats of the mass storage space, On the other hand, its construction of cloud platform will also be for many partners to gradually open similar unified communications, positioning, video communications, Machine-to-machine and other network communications and application capabilities.





Market competition manufacturers have advantages





China Telecom Co., Ltd. Guangdong Institute Zhong told reporters: "Telecom operators in the development of cloud storage and other markets, should be based on high-speed network to build a cloud storage platform, to provide a large amount of space, security and confidentiality, integrated applications as one of the cloud products." "In fact, the redistribution of this it resource in the cloud has completely helped operators to get rid of the traditional" high cost, low profit "rugged mode of operation in the past-from simple equipment leasing and broadband rental to computing, storage resource refinement leasing and related security, value-added business sales.





However, the host, storage of these applications-oriented cloud services is not the patent of telecom operators, including Amazon, Google, Sina, Sohu, Tencent and other domestic and foreign internet manufacturers have already in this area has a layout, a lot of very similar cloud business is based on the advantages of the spread of the home.





"Differentiation is the key to the operators to kill clouds storage market, the company launched a similar business, and the operator's differentiation advantage lies in high-speed broadband." "Zhong said.





Indeed, the majority of Internet manufacturers have launched the network disk products are based on their own unique content resources, some occasion their own large social groups, some betting on the unique user experience and product design. Compared with these internet companies that focus on it technology, telecom operators naturally have no advantage in core technology. However, broadband resources also win the opportunity for operators to compete for the cloud storage market. In the use of cloud storage, most users are very concerned about the speed of uploading and downloading data on the network, which is also an important weight to retain users and enhance experience. And the operator's unique broadband resources are just enough to solve the problem.





comments: Venues and platforms are the core competencies of carrier cloud services





from the perspective of telecommunications operators, the provision of cloud applications services have 2 prerequisites, first is the site, if the reconstruction, from time to cost can not be achieved. China Telecom's data center room in the domestic five-star specifications have 13, four stars of 61; Internationally, its data centers in the Asia-Pacific region has 3, the United States 2, the European Region 3 and the Middle East region also has the construction, has realized the true sense globalization layout.





Second, the open platform, such as China Telecom has the ability to text messaging, positioning capabilities, video capabilities, security, such as the ability to open all, the application of developers on this basis, just focus on the customer's business logic, software implementation capabilities, background support environment, testing environment, etc. are provided by China Telecom, Greatly simplifies the time of test on line, but also indirectly provides the convenience service for the end user.





to China Telecom as an example, can be divided into resource cloud, capacity cloud and application cloud three levels.





Resource Cloud and the original biggest difference is that before only the provision of venues, customers with servers, storage equipment to rent China Telecom's site and network, and now the resource cloud provides a larger scale of computing power and storage capabilities, that is, public cloud services. Operators provide the storage capacity of the rental, intelligent network and deployment, which is the resource cloud and the original biggest difference.




The
capability cloud belongs to the PAAs (Platform-service) layer, and the operators have more mature communication capabilities. For example, in-car applications used by individual customers, bus companies use the vehicle operation and management applications, such services can not only rely on the provision of a software to achieve, the bus companies have to control the position of vehicles at any time, monitoring the situation in the car, if the system built in the operator's ability Cloud platform, with the operator open up the positioning, Monitoring capacity, etc., will be the result of a multiplier effect.





application cloud is not to allow operators to provide a large number of services, but mainly to operate, operators need to widely contact partners, especially application development partners to meet the different industries of different customers personalized needs. China Telecom in this regard, not only for partners to provide cloud-based computing capacity and storage capabilities, application development can be completed in real time online, but also provides communication capabilities, so that partners call, experience. To be applied on-line, the whole system will be managed by China Telecom in the unified platform, and provide customer promotion, agent fees and other services.

(Responsible editor: The good of the Legacy)