Operator Melee 3G communication industry accelerates intelligence

It is the fierce competition of the operators that has promoted the communication industry to move towards the intelligent age. This reporter Li Yu from Beijing 3G Commercial 1.5, China's three major operators of competition increasingly white-hot.　　2010 China International Communication Information Exhibition, the three major operators of infighting again upgraded, regardless of the exhibition site inside and outside, the three operators more than ever "fight".　　Facing the development opportunity of the mobile interconnection, China Mobile, Chinese Unicom and Telecom are not daring to be complacent, under the leapfrogging, the communication industry is accelerating the transformation towards the intelligent age.　　Application store competition first from the periphery, in the first few days of the communication exhibition, The Times weekly reporter learned that China telecom in the cloud computing research and application of increased efforts in Guangdong set up a cloud computing research institute. At the ICT China 2010 High-level Forum held during the communications show, China Mobile has developed a "big cloud" plan to use open source and open software to build cloud computing platforms in the past 3 years, said Huang, dean of the Chinese Institute of Mobile Communications.　　Zhang Yunyong, Vice manager of research and Development of China Unicom Research Institute, introduced the company's thinking on cloud computing, which should not only be a complete system like the communication network, but also an open architecture, requiring a more open ecological system.　　So far, the three operators in the cloud computing layout is complete. Battle Cloud Computing, is the three major operators to face the future layout.　　And for the current mobile interconnection applications, the three major operators in the pavilion is placed in the ring. It can be said that the mobile software App Store has become an important showcase, and the App Store model pioneered by Apple has sprung up all over the country.　　Operators, end-users, system vendors, and independent software providers are at the top of the mobile app Store, and the competition for mobile app stores is also white-hot. China Mobile, the main "mobile life", the application store mobile harsh (mm) to become the focus of the promotion, to mobile application store (mm) as the core to OPhone big mobile phone for display terminals, concentrated display mm portal concept including mm game, flying, mobile reading, 12580,　　Mobile payment, wireless music, mobile TV and other value-added services applications. "Unlike previous exhibitions, China Mobile has shown many popular businesses at this exhibition," he said. Mobile developers can upload applications through the MM entrepreneurship program, and developers will increase revenue through China Mobile's platform, while China Mobile can also gain revenue.　　Shaho, China Mobile's vice president. From the time reporter's understanding, the application store by China Mobile Chairman Wang Wang as the central link of mobile Internet, Mr Wang believes that in the mobile Internet, mm must be in the Chinese download software to lead. China Mobile in the exhibition area also set up the "mobile MM million youth Entrepreneurship program" Interactive participation zone, visitors can directly through the site of the MM million Youth business planning website to participate, and mobile mM business planning tutor for one-on-one on-site communication. For China Unicom, the "Wo Store" was officially unveiled at the show. October 11 officially online release, 15th trial commercial. In the early stage of the online experience, users can download 3G applications and experience 3G services free of charge.　　After the experience period, the Wo store will be free and charge two areas for users to choose from. According to Chang, chairman of China Unicom, in the operating mode, WO Store and content developers are divided into 37 of the industry's general share, the second half of China Unicom will officially launch the "Wo Family" fusion products, mobile phone music, mobile TV and other new business marketing efforts, the year launched the application store, electronic reading and other new business,　　Further enriching the 3G business application, has become the new growth point of China Unicom's business development. China Telecom's business applications are also very rich compared to the Chinese mobile and unicom.　　such as the current popular mobile phone payment, China Telecom's wing payment experience terminal is a support for mobile phone "swipe" function of the vending machine, when the "Brush mobile phone" after the success of the deduction, in the vending machine can take out just buy goods. Wujiang, deputy general manager of China Telecom's application store Operations center, said that the success of the App Store is not the number of terminals it has, but the richness of its application and its appeal to customers, so the introduction of the application becomes the key to the success of the store. According to Wujiang, the current sky-wing space each month application download volume reached 800,000, and will soon break through 1 million.　　According to Wujiang, China Telecom's fee download service is still in the public testing phase, is expected to formally start charging November. The three major operators of the application shop scene although lively, but some people throw cold water. "Although Apple has profited, but the app store for the three operators is still short of a truly user-welcome application," Frost & Sullivan Chinese President Wang Yuquan told The Times reporter that many operators ' applications come from their imaginations, "many of the operators ' applications are like landfills, but they look good but useless. "Smart terminal battle white-hot 12th early in the morning, Wang Hong (a pseudonym) began to visit the communications exhibition." When she arrived at the communication show, she still used her mobile phone to surf the internet and published her feelings on Twitter. In an interview with the reporter of The Times, Wang Hong said, "I saw the operator's App store at the communication exhibition, but I didn't really have much interest in it."　　"Wang Hong believes that fun is the key, she used the most mobile Internet applications are microblogging and lbs (location services) client software, such as Sina, street, Bubble network. Wang Hong to The Times weekly reporter said that prompted her to join the mobile Internet opportunity or the Android smartphone, "I got Android smartphone, Shanda literature, Sina Weibo (http://t.sina.com.cn) are ' desktop '," although "　　At that time, the 2.5G network, "but Wang Hong is very easy to use the client to achieve a grand mobile reading, and friends of the microblogging interaction." In fact, smartphones have been different from PUA mobile phone, each smartphone, itself is an app store.　　Like Wang Hong's feelings, China Telecom application Store Operations center, deputy general manager Wujiang also believes that in the application of the store competition, terminal manufacturers and operators will be the main body. "Developers will occupy an increasingly important position, and the looting of developers is a major focus of future competition."　　"As Wujiang said, operators and Third-party application developers of the cooperation is one of the focus of competition, but this field of competition is far less fierce and white-hot battle of intelligent terminals." Originally at the end of September, China Mobile A large number of procurement of TD mobile phones, China Telecom large-scale promotion of thousands of 3G mobile phones, the Chinese unicom to push forward the iphone 4 sales, a new round of the end of the sales boom has begun.　　But during the communications show, the "Limelight" of the smartphone was staged again. "Cool pie can do a better job than Apple," said Guo Deying, the cool-Yulong, who launched the 8910 mobile phone on October 12. "What is the source of such high-profile speech?"　　According to the Times weekly reporter from China Mobile related people to understand that China Mobile plans to launch a number of TD star products from October to fight against the iphone 4 in the high-end market competition pressure, cool send 8910 mobile phone is its one of the key to create star products. Cool Pie 8910, priced nearly 6000 yuan, is positioned so high-end to challenge the iphone 4 to ease the pressure on the iphone 4 for China Mobile.　　Cool faction and Apple "outstanding" behind, in fact, is the carrier high-end mobile phone market scramble.　　But with high-end smartphones not enough, operators also need smart networks to be 3G winners. Intelligent Network upgrade ease 3G pressure "mobile phone watching video very tired, to keep buffering, so I do not read."　　"Wang Hong, who has upgraded to 3G network, said. 3G does make operators love and hate. 3G users bring mobile traffic, but this traffic is too big point, especially 3G video downloads, "20% of users occupy 80% of the traffic, the revenue is indeed increased, but disproportionate."　　"said the senior executive of a equipment manufacturer from Shenzhen. In At&t, for example, in the three quarter of 2009 years ago, 5.9 million 3G iphones were used on the web, accounting for 7.5% of At&t's total users, and surveys from ComScore also showed a monthly 30 dollar fee,　　iphone users are 2-4 times more likely to download games, videos and other web files than other smartphone users. Expansion, upgrade network, continue to invest money, this is the operator in the 3G flow under pressure of the true mentality. Some operators in Shanghai, Beijing and Liaoning have already seen local 3G network congestion, according to a senior executive at a communications show. It can be corroborated that Li Gang, vice president of China Unicom, spoke to the media during the exhibition: "(3G operation) requires us to lead the network, service and business leadership,We feel that in these areas with the needs of users or there is a relatively large gap, we continue to optimize. "Operators also want to survive, so that the entire industry has sustained development of the stamina, this is the industry need to think about." "A senior executive from Huawei believes there is a balance between" the user feels good and the operator can earn money. "　　According to Huawei's research and estimation of operator network, the current situation of mobile broadband, download traffic 200M is the operator's break-even point. In addition, the intelligent upgrading of the 3G network is a new solution exhibited by many equipment dealers in this exhibition. "The construction of an intelligent network will effectively relieve congestion in the network, improve the efficiency of the network," Zhiqiang, president of NSN China, said, "The market is changing, hardware sales will weaken, intelligent, personalized and rapid change of the network layout, will be a new competitive trend, the Chinese market is the same. "" In the context of mobile intelligent terminals and mobile multimedia applications, the performance of mobile broadband networks is the key to differential competition among operators.　　"Such as Ericsson China Vice President Feng Ying The Times weekly reporter said, 3G network traffic perception and management awareness is particularly important," smart pipeline "can effectively help operators to alleviate 3G pressure. At present, users are entering the 3G era, whether it is micro-blog or lbs application, can arouse the interest of consumers, practical applications, will be gathered.　　In the communication exhibition, the influx of customers, micro-blog applications everywhere, 3G has been from the concept of application. For operators, the current is the "post-3G era" beginning, look forward, 3G terminals, application store battle is fighting; Looking back, 3G Intelligent network construction is imminent. However, it is the fierce competition of operators, which has pushed the communication industry to move towards the intelligent age.