Operator strategy involved in playing the Alliance card, fixed network flow Management transformation

Re-warfare radio and television operators group to kill intelligent families

In the field of fixed network broadband for many years of telecommunications and radio and television Department of the Old Enemy, the war is spreading to the smart family big category. Recently, after China Telecom, the Chinese Unicom has also sounded the clarion call for a strategic foray into the smart family. China Mobile is also eyeing the field. Intelligent home as a major breakthrough in the flow of traffic, the importance of the operator is self-evident, which means that with the radio and television Department of a new round of the fight will be staged.

Strategic involvement in playing league cards

As the most popular intelligent family industry, the operators who control the core resources of network bandwidth are naturally unwilling to be bystanders. Not long ago, China Unicom led the United Haier, Huawei, Suningyun, Intel, Baidu, Alibaba, and other companies set up a Zhihuihuo industry alliance, which also became China Unicom in 2015 released the first key business.

It is noteworthy that the same as China Unicom playing the league card is also China Telecom. Last August, China Telecom led to the establishment of the Smart Family Industry Alliance, and the majority of the Chinese Unicom Intelligent Industry Alliance, but also the China Telecom Alliance partners.

This shows that the operator to play the Alliance card, the involved enterprises do not have exclusive requirements.

China Unicom has also set up the China Unicom TV value-added service operation Center while releasing the smart family strategy. We Shuchang, manager of China Unicom Marketing department, said that the center is administratively managed by Tianjin Unicom, the first batch of TV value-added business partners currently has 50, China Unicom will provide users with 4K TV program Optical Network support and other business.

And China Telecom has launched the smart home products, the first is the Yue Me internet TV box, which can be regarded as an upgrade of IPTV.

As for China Mobile, which has the largest mobile user size, it is also quietly laying out smart families. Previously, China Mobile has launched a "and family" brand, "Magic hundred boxes" in some provinces to carry out the pilot.

Observers pointed out that China Mobile in the future to further upgrade the Smart family strategy, with Unicom, telecommunications will also play a league card, the industry downstream have a strong appeal. Operators to the alliance to advance the intelligent family, the industry's biggest advantage lies in the promotion of intelligent home industry standards of unification and formation.

Fixed network Flow Management transformation

Into the Bureau of Intelligent Home market, to build their own leading industrial chain, is undoubtedly the three major operators in the field of traffic transformation in the fixed-line network of important content and embodiment.

Communications industry analysts say all along, the telecommunications operators in the mobile broadband field mentioned in the flow of business transformation more, the actual fixed network area to be transformed, the traditional only sell broadband this single mode should be changed, in particular, broadband tariffs continue to be reduced, margins are increasingly compressed, fixed-network broadband should be more diversified, More fit user needs of value-added space to seek business innovation and breakthroughs.

So, for consumers, the operator of the fixed-line network business transformation can bring about changes in life? From the terminal level, home users of the television, mobile phones, game consoles and other terminals through the sharing of higher bandwidth services connected to the Internet; from the software service level, users can experience 4K Super HD quality, cloud games, TV Mall, Online payment, education and other services.

Beijing Commercial newspaper reporter interviewed more than a random consumer, almost all respondents feel that the current broadband tariff level is still high, the general hope that the future operators can further cut tariffs, improve the price of broadband products.

In addition, some consumers to the Beijing business News reporter said that some people worry that broadband products will be packaged in the future, the issue of charges opaque, like some of the broadband business now, with smartphones and a number of bundles, sometimes do not know why they owe the fee.

A TMT observer suggests operators in the broadband business innovation, but also pay attention to the marketing strategy to protect the user's right to know, at the same time to absorb the 4G development of the user on the "One night does not turn off the flow of the house no" panic lessons, with solid products and services to attract users, forming a good reputation.

It is understood that China Unicom this first proposed the "communications family bucket" concept, family members of the broadband, traffic, voice, short message services to fully share, while the implementation of the national centralized billing and customer relationship management, to break the geographical limitations.

A new fight with the radio and television department

What needs to be pointed out is that the smart home market to stare at the big cake is not only the telecommunications operators, as well as the control of the TV entrance of the radio and television department enterprises, Radio and television department also has its own fixed-line broadband business, also occupy the family this application scene eyeing.

The Intelligent family industry is an important content is video, has been the radio and television department has its own TV program entrance, at the same time based on the cable television signal launched its own broadband service, which inevitably with the telecommunications industry has overlapping business, competition arising therefrom. In the early years, in the "Triple network integration" and a series of issues, telecommunications and radio and television departments have been difficult to reconcile the contradictions between the two sides of the game has never ceased.

Last year the first product of China Telecom Intelligent Family Yue Me box listing also encountered a small episode, Yue Me by Jiangsu TV station, Beijing television complaints, leading to the product listing jump ticket, from the telecommunications and radio and television Department of the "Chu Franco sector" can also be seen.

The Intelligent family field, whether for the radio and television department, or for the telecom operators, is the important direction of business model transformation and innovation, so both sides will have to launch a new round of war.

Independent telecommunications Analyst Liang pointed out: "Regardless of domestic and foreign, whether the radio and television operators or telecommunications operators, to smart home layout is a common trend." From the radio and television services, long-term monitoring of the video industry has not been satisfactory, is still a traditional regulatory or operational model, in response to the new situation of Internet video has a short board, so sometimes take a knife-cutting restrictions. "In the short term, the game between radio and television and telecoms will continue to be staged," he said.