Operators adjust 3G competition turn service successively

Domestic operators have recently "piled together" to organize the restructuring of the company. China Unicom's largest action: in the market front-end, integrated marketing department, personal customer Department and family Customer department, set up a marketing department and sales department, support in the background, the consolidation of fixed-network construction departments, fixed network operation and maintenance departments and mobile network companies, the formation of China Unicom Network branch. At the same time, the Department of Management Information System and business Support System Department, the establishment of Information technology department, in the functional departments, the merger of risk Management and Legal Affairs Department, the establishment of law and risk management department.　　At the same time, the Administrative Service Center is merged into the integrated department, and the Financial Sharing Center is merged into the Finance department. In research and development, integrate research and development institutions, set up a new China Unicom Research Institute, in the management, the integration of the new National Letter Company, the Chinese book Company Information Navigation Business, the　　China Telecom, the second, the personal customer department and the family customer department merged into the Public customer department, the new Customer service division, and the abolition of the international department, the Establishment of Overseas Cooperative Development Committee, the Establishment of Overseas Development Division, the establishment of product centers to co-ordinate product development and management work.　　China Mobile has become an independent two-level department "terminal Department", will be decentralized terminal management functions in the Unified independent department. Operators at the end of each year will be a certain organizational structure adjustment, this is the practice. But why was the adjustment of the structure at the end of 2009 and early 2010 exceptionally large?　　This is because operators have to take the opportunity to solve some of the legacy of telecommunications restructuring, the real shift to the full business operations. China Unicom is the most difficult to integrate telecom restructuring, leaving the "tail" the most, so it is the biggest adjustment action.　　China Unicom's five major aspects of adjustment and solve the problem of restructuring, after adjustment, will be rid of "fat", for this year's 3G competition to pave the way.　　Operators in the 3G competition focus from network construction to service is also an important reason for operators to adjust. Sichuan Communication Design Institute Senior consultant Cheng Dejie told the "China Electronic newspaper" Reporter: "operator management is the first extensive after fine." 2009 operators mainly solve the problem of 3G network, focus on how to quickly build the network above, so the reorganization of the organizational structure requirements is not very high. And this year 3G competition will really start, operators must emphasize the delicate operation, the strong gas to enhance user perception. If the operator last year's 3G competition is ' hard power ', then this year has become a ' soft power ' competition. It is understandable that operators are adjusting.　　"The recent operator's organizational structure adjustment has a prominent feature, that is, the emphasis on direct customers, China Unicom and the Chinese telecom have merged a number of departments, the establishment of new direct services to the new department." In fact, in the 3G construction period and service period, the competition between operators is very different. In the 3G construction period, as long as the project quality, construction speed can be, relatively simple management. And in this year's 3G service period, you need to pay more attention to customer perception, change those who do not meet customer demand for institutional settings,In order to better serve the customer.　　So operators have changed the service customers "window" department, more inclined to improve the front-end reaction speed. As for China Mobile, the minimum adjustment is related to its business development. China Mobile's management of relative norms, coupled with its main operating mobile business, does not need to make much adjustment. It establishes a dedicated terminal section, which is related to making up the TD terminal Short Board.　　At the same time the terminal is facing the customer's first interface, the operator has to strengthen the terminal interface "friendly".　　Operator's recent adjustment should only be a beginning, but in the headquarters layer faced with a large framework of changes, follow-up should also be fine-tuning, and gradually the organizational structure to the provincial level of the company, the real adjustment to implement. Moreover, according to this year's 3G, the entire business competition situation, the operator may also have the further movement, after all this year is the 3G Market Foundation year, who also dare not careless.