Operators and OTT need intimate hugs

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The various or true or false remarks between the micro-letter and the operator make the OTT charge become the hot topic of "technology" now. Overnight, it seems that everyone knows that the OTT service, represented by micro-letters, occupies the signaling channel, and operators want to solve the congestion problem by charging.

Is that the truth?

OTT is the abbreviation of "over the top", is a very popular word in the communications industry, the term is derived from basketball and other sports, is the meaning of "passing", refers to the ball bypass players (player) on their heads back and forth to reach the destination. That is, internet companies have developed a variety of video and data services based on open Internet, emphasizing the independence of services and physical networks.

Indeed, the increased frequency of end-user and app use has led to a rapid increase in the volume of signaling. In order to maintain online, micro-credit, micro-Bo, Taobao and other highly active applications to the server to send more frequent signaling to the 2g/2.5g network to bring a certain pressure. But it may be a bit short-sighted if operators are to charge for OTT business, which is mainly micro-credit at this stage. There are several reasons for this:

1. The problem of signaling channels can be solved through technical means.

In fact, the issue of signaling is not difficult to overcome, foreign operators have successfully resolved the case.

Singapore operator StarHub's early years were the same as the troubles facing its domestic operators: The intelligent terminal has a penetration rate of 50%, the data business develops rapidly, but the mobile network signaling load enters the high load state. StarHub's adoption of Huawei's smart terminal signaling storm solution, the network's signaling load has been significantly reduced, the number of smart phone signalling reduced by 72.4%.

At the recent 2013 IT leaders ' summit, the industry Personage Ying calculates that: 4G cost is 3G 1/3, the rate is 10 times times of 3G. There will be no signaling problem in the 4G era.

2. The method of charging is not a cure.

For example: Crossing the vehicle more and more, the road unbearable load, how to do? It is a way to limit the number of vehicles by charging, but the root of the solution is to widen the road.

With the further development of mobile Internet, there will be more "micro-letter" appeared, charging can only solve the problem, but also may kill some very viable internet products, in the long run it is not conducive to the benign development of mobile Internet.

Industry insiders pointed out that because of the rich app to meet the needs of users, mobile Internet is more valuable, but also more user stickiness. The change of carrier business structure from voice to data is the general trend, and the OTT charge does not solve the principal contradiction it faces. With the continuous development of intelligent terminals and applications, it is the fundamental to solve the problem that operators fully optimize the network deployment for the characteristics of mobile Internet.

3, mobile Internet will not be the operator's business composition loss, on the contrary, would provide opportunities.

Data from all parties shows that if the channel problem is solved, the flow management brought by "forever online" application will become the business focus of the operators in the 4G era.

It is understood that the outbreak of 3G users in 2012 brought a huge increase in traffic. Among them, China Mobile wireless Internet traffic growth of 187.6%. China Unicom's 3G user penetration rate reached 31.9%, and the business income contribution rate grew to 47.5%.

"Operators do not talk about half of the revenue, traffic management is becoming a turning point in the development of operators." "Some analysts believe that operators in the mobile internet era a lot of opportunities, in the provision of basic services, but also through business innovation, to provide a variety of services."

In summary, the operator may face a certain channel pressure at present, but from the overall development of the mobile Internet and long-term interests, rather than spend time to study how to charge schoolwork, guarding the position, rather than focus on the future, firmly grasp the opportunity to change, the cake bigger.