Operators "latent" e-books can laugh to the last

Sun entered with yesterday's China Telecom sky-wing reading platform on the line, including China Mobile and China Telecom, the three major operators in half a year all the E-book wireless reading platform layout in place.　　From the E-book industry chain of book publishers, content providers, reader manufacturers, telecom operators and others, E-books are not yet clear, but telecoms operators are expected to be the dominant player in the wireless music market, and E-books may become the second "ringtone" for operators. The new E-book market, which is emerging in the three major modes, is still in its early stages of chaos.　　At present, the most vocal is the terminal manufacturer-led model, which has the leading role of Amazon and Apple in the United States, and is emulated by manufacturers such as Han Wang and founder in China.　　Amazon and Apple rely on Kindle and ipad readers to lure users to buy, then quickly integrate traditional publishing resources, electronically sell books for users to buy and download online, and then share them with publishers.　　In Amazon mode, mobile operators are just the channel for content downloads, while Amazon, which provides terminal equipment and content download platforms, is the industry's leader.　　Han Wang's imitation is like this, it has invested tens of millions of yuan for the construction of the Han Wang Bookstore and the content of the purchase, but also with the content provider divided into a "terminal + content" model. There are also want to strengthen the control of the content of business, such as Shanda literature on China's largest network of literature platform, to the end of the integration, the introduction of its own brand reader "Kam Book."　　At the end of August this year, the grand literature also launched the E-book Bambook, announced 999 yuan loss sales occupy the market. Zhangyanan, an analyst at the Qing Branch, predicted that China's e-book terminals could reach 1.3 million sales this year. But this quantity also cannot satisfy the terminal manufacturer and even the content manufacturer's industry advancement need.　　What they need is a larger volume of shipments. The price reduction process of hardware is speeding up. Amazon lowered its Kindle price from $259 to $189, making the Kindle sales three times times the first half of 2009 in the first half of 2010.　　The E-book market is expected to continue to grow more space in the second half of 2010.　　The mode of telecom operators is in fact "ready-made", its background is divided into the model is implemented for a long time wireless value-added service mode, color ring and other business has been honed this mode of maturity. The operator-led model is represented by China Mobile's mobile reading base. Compared with American mobile operators, Chinese operators have more influence and control power, have sufficient resources to negotiate with content providers, build download platforms and promote terminals.　　Through custom terminals, China Mobile works with content providers to develop 3G e-book business. There are also press-led models, but the power of this model is thin. Such as Shanghai Century Publishing Group, through the introduction of Cihai reader, built-in its copyright content. However, the exclusive content of a publishing house is limited, it is difficult to meet the user's rich and diverse reading requirements. This model even in the United States with the Super Media Group to promoteDifficult。　　Carrier Power compared to other players, telecom operators are the most need not wait for the price of E-books and volume of one side, telecom operators control more than 800 million mobile phone users of the billing platform, as long as the content of E-books on the platform, you can get upfront benefits. China Telecom yesterday announced its Sky-wing reading platform planning involves terminal and content two parts.　　Terminal operators can implement multi-platform strategy, mobile phone and built-in Internet module of a variety of portable electronic devices can be carriers, using CDMA, WiFi and other wireless access means to provide users with services. In content planning, China Telecom Tianyi Reading has signed a cooperation agreement with more than 50 content partners.　　And China Telecom's e-book tariffs are mainly composed of information and communication costs.　　China Telecom and content partners are divided into the model mainly for China Telecom to get 55% of the revenue, publishers or content providers to obtain 45%. China Mobile, which launched its mobile-reading business in May this year, said the general manager of the Chinese mobile data division says that China Mobile and its content partners are divided into 6:4.　　China Unicom has also taken the same share of the Chinese mobile. China's mobile-phone reading market has a total revenue of 617 million yuan in the second quarter of 2010, Analysys International analysts said.　　Among them, the mobile phone reported income of 567 million yuan, accounting for a ratio of 91.3%, other revenue of 54.07 million yuan, accounting for the ratio of 8.7%, there will continue to improve the space. Operators purchase a set of copyright after the issuance, the use of mobile reading business, the larger the user base, mobile reading will be more profitable.　　To open the mobile-reading market for more than 800 million mobile users, operators can make huge upfront subsidies and inputs. Kuanwenpo, professor of journalism at Renmin University of China, says mobile users are far more than any other reader, and the obvious advantage of cell phone reading is that charging is not a problem.