Operators set off WiFi construction frenzy

This reporter Zhongshun May 10, China Telecom announced the launch of the "wireless China" strategy, plans to 2012 in the country to decorate 1 million WiFi hotspots. China Mobile is also releasing its boast that it plans to increase the number of WiFi hotspots nationwide to 1 million within three years. Following the launch of 200,000 WLAN equipment tenders last year, China Unicom recently launched a new round of tendering for WLAN equipment.　　The three major operators to speed up the WiFi hotspot construction and WiFi equipment production behind, reflecting the tragic speed of Chinese operators, traffic management has become a domestic operator 3G business development consensus. Operators set off a frenzy of WiFi construction and now it is a time of speed. With the popularity of 3G smartphones and the blowout growth of mobile data services, operators urgently need to reduce the pressure of 3G network, at this time, the high mobility, low-cost, high-speed WiFi network will gradually move from the edge to the mainstream.　　Operator Annual report disclosed that the three major operators in the wireless network of capital expenditure year-on-year growth of 6.71%, the construction focus on network optimization and depth coverage. China Telecom recently announced the "Wireless Chinese" strategy as another business growth point and investment focus. By the end of 2010, there were more than 120,000 WiFi hotspots in China.　　According to the latest data, China Telecom has set up 300,000 WiFi hotspots in 21 provinces, which are expected to reach 700,000 in 2011 and 1 million in 2012. China Mobile's chairman, Mr Wang, recently said it plans to increase the number of WiFi hotspots nationwide to 1 million in three years, and urged handset makers to produce WiFi-enabled handsets, including the addition of WiFi-enabled smartphones. China Unicom, which has a large speed advantage of WCDMA 3G network, has gradually changed its strategy, following the bidding for 200,000 WLAN equipment launched last year, China Unicom recently launched a new round of centralized procurement of WLAN equipment, including wireless access point (AP) equipment, wireless access Controller (AC)　　Equipment and the corresponding network management equipment. 3G War key in the pipeline according to the WiFi Federation, as of the end of 2010, the global number of WiFi users reached 600 million, equipment holdings of more than 1 billion units, the future consumer's daily use of smartphones, notebooks, tablets and so on the WiFi function as standard, which will further promote the wireless LAN consumer environment mature.　　Huatai Securities analyst You Hongguang pointed out that the next three years, the WLAN industry will usher in a 10 times-fold growth, which means that WLAN will be from the 1 billion-level industry into the Bai industry. To this end, China Telecom recently launched the "sky-wing broadband WiFi long card", no need for home broadband numbers, even if not China Telecom users, users login account password, it can be in the national sky-wing broadband WiFi hotspot area to use. At the same time, China Telecom free WiFi hotspot has been all over Shanghai city landmarks, 500 public telephone kiosks around 50 meters, laptops, netbooks, I-pad Wireless EndWireless Internet access via WiFi.　　And China Unicom also provides free WLAN wireless Internet service for post paid users, free roaming without time and traffic restrictions before August 31. Operators strive to provide users with high-speed network, so as to cultivate loyal users, and do a good job of the pipeline is to cultivate loyal users of the key magic weapon. Since the domestic 3G license issued so far, China 3G network construction has reached a high coverage, at this time the three major operators network development should be shifted from network construction to network operations, that is, how the most reasonable and most effective use, mining network resources, and how to use the two-year construction of the network to gather users,　　Become the most important issue for operators to consider now. 3G flow into the business according to the operating data released by the three major operators, January 2011, China Telecom 3G users added 1.35 million a month, the Chinese unicom 3G users add 1.41 million, mobile 3G users add 1.93 million. As of March 2011, China's 3G users have reached 61.892 million.　　Previously, CNNIC released a report that as of December 2010, China's mobile phone users reached 303 million, accounting for 66.2% of the total number of Internet users, at least once a day mobile internet users accounted for the overall mobile phone users 65.7%. After the establishment of the user base, the next is how to operate traffic, operating users. Operator 3G competition is divided into several levels, 3G intelligent terminals for the development of users, business, software applications is to retain users, but eventually to return to the network, once no high-speed 3G network support, talk about how to fasten the heart of 3G users? To this end, in the 3G network development in the initial stage, the need for WiFi for 3G network decompression.　　In other words, the WiFi war is the epitome of operator network competition, reflected in the business is traffic, traffic management is the future operators to develop 3G commercial diving machine key. For more than two years, telecom operators have invested huge sums of money in 3G network construction, marketing and so on, and with the popularity of mobile internet and smartphones, the mobile internet is also bringing significant returns to operators. The Global Mobile Communications System (UMTS) forum predicts that voice and data traffic in mobile networks will grow more than 30 times times over the next decade. China Mobile's 2010-year mobile internet business income of more than 30 billion yuan, an increase of nearly 50%, flow fee income accounted for the share of the non-dialect income has risen from 2006 3% to 2010 years of 20%.　　Of China Unicom's 3G business revenue, the mobile internet business-oriented voice business revenue has exceeded voice business revenue. Operators are enjoying the benefits of mobile data traffic, but do not forget to manage, management mobile Internet traffic, synchronous upgrade business, service concept, for consumers to create higher quality, high-speed network services, this is the source of flow revenue rolling.