Operators to build mobile phone application base layout 3G content Competition

Operators to build mobile phone application base layout 3G Content Competition Telecom has planned to set up six content bases nationwide, in the establishment of love music base in Guangdong, the establishment of mobile phone games in Jiangsu, internet base in Shanghai, the establishment of the Sky Wing video base in Zhejiang, the establishment of mobile reading base, etc., incubation 3G application reporter Lio Hongxiang Consumer consumption more and more personalized, more and more low-cost, user churn more and more serious, in the face of increasingly difficult market environment, 3G by the entire communications industry as the last "life-saving straw." As a leader of the industry, operators for the 3G expect more than others, but 3G only rely on the new mobile phone and continue to low tariffs will be unsustainable.　　Content for the king of the 3G era, the core is still the application of the operators to build industrial base, layout content competition. Content for the king of the benchmark no one can like Apple, the content to do to meet all the requirements of users and beyond the user's imagination.　　If 3G is the king, then Apple is the most dazzling jewel in the crown of content. With more than 2.5 billion dollars a year, Apple app stores can always surprise the industry and investors. The latest figures from Gartner, the US market research firm, show that global mobile apps sold up to $4.2 billion trillion in 2009. In just 2009 years, iphone users download apps from Apple's App store by as much as 2.5 billion. Gartner's data show that with the opening of other app stores, the number of applications sold on other platforms amounted to about 16 million.　　As a result, Apple's share of the global handset market in 2009 was about 99.4%. It is because of the powerful mobile phone as a platform, loaded with a variety of applications, Apple defeated countless opponents, has been proud of the industry, and once became the content of the king of the era of the benchmark. The sale of millions of dollars a week in the market, users in the rain queued overnight, these are content victory.　　Apple's success has undoubtedly become a model to replicate in the 3G era. Application decides success or failure in fact, the important aspect of 3G era is mobile internet, and mobile phone will be the most extensive and main access mode of mobile Internet. Once seize the 3G mobile phone market is to seize the direction of 3G development.　　The iphone is the key to catching up with the internet and making a phone so hot. In the 3G and even 4G era, operators only have a firm grasp of the advantages of the application link in order to become famous, a war victory. With the global seamless coverage of 3G networks, smartphones have become mainstream, and app stores are at the heart of the value chain driven by operators and handset makers. It is predicted that 2010 sales will reach 4.5 billion, with revenues of $6.8 billion trillion, including mobile gaming, mobile payments, social networking, Office tools and other applications that will grow dramatically.　　Gartner expects global handset sales to reach 21.6 billion in 2013, with a revenue of $29.5 billion. User demand for new applications is huge, which has greatly accelerated the growth of operators ' users. On theZhou's China Telecom terminal industry chain Annual Meeting, Yang Xiaowei, deputy general manager of China Telecom Corporation revealed that as of December 2009, the company's CDMA terminal market share has reached 22.7%, terminal sales of more than 30 million, an increase of 315%.　　The number of CDMA users has broken through 50 million, more than doubled in 2008.　　Many smartphones have appeared, these are not the key to China Telecom, only to find to make users "stunning" killer application is the root of its competition. While the user doubled, China Telecom voluntarily stopped subsidizing the low-end 3G handsets and began to focus on the subsidies of high-end handsets, especially smartphones, to further develop and mature the delivery platform for the application content.　　Previously, China Telecom has launched a series of wireless internet applications including Sky Wing Live, love music, 189 mailboxes and so on. 3g+ things networking = The future of the application of operators and the development of the country's strategic integration, in the 3G to stimulate domestic demand under the big policy, 3G began to gradually tilt to the internet of things.　　The integration of this application actually shows the charm of the three-net fusion, technology driven, application as the guide, information becomes more intuitive and practical. The combination of the national experimental base and the operator's research and development base will bring a brighter future for the operators.　　Recently, the Ministry of Industry issued a bulletin officially approved 62 countries of the new industrial demonstration base, of which Jiangsu Wuxi Hi-Tech Industrial development Zone was approved as a model base for Internet of things. Through the information sensing equipment such as radio frequency identification (RFID), infrared sensor, Global Positioning system, laser scanner and so on, according to the agreed agreement, let the goods connect with the Internet, exchange information and communicate with each other, so as to realize the intelligent recognition, location, tracking,　　Monitoring and management of the Internet is undoubtedly the most intuitive 3G wireless network application embodiment, is also the most easily found by operators Blue Ocean. After all, the mobile phone is not the only carrier 3G, 3G Wireless Internet can realize the connection between things and things, for the future of family life and office to facilitate.　　All the devices this network can connect to may be 3G terminals, possibly 3G applications.　　Up to now, China Telecom, Chinese mobile and the three major operators are signed with the Wuxi government, will be stationed in Wuxi to set up research and development institutions. It is also understood that China Telecom has planned to set up six application content bases nationwide to apply layout 3G competition. It is said that China Telecom will establish a love music base in Guangdong, the establishment of mobile phone games in Jiangsu, internet base in Shanghai, the establishment of the Sky Wing video base in Zhejiang, the establishment of mobile reading base, in Sichuan, the establishment of software supermarket base.