Operators to "Business Innovation + Application Cloud" broken platform open to the sleepy

Recent media advisory statistics show that 2011 China Mobile internet Market size will reach 121.39 billion yuan, an increase of 78.1%, and in the next 3 years this market will maintain an average annual growth rate of about 50%, The entire mobile internet market is expected to exceed 200 billion yuan in 2012.

Faced with such a huge mobile internet arena, telecom operators, internet companies, terminal manufacturers and other industrial chain parties have launched an open platform, and try to build its scale. Under this trend, on the one hand, the ICT ecosystem is undergoing a significant change, telecom operators face the heterogeneous competition threat will be more and more, on the other hand, the operators of ICT overall value chain influence and control power gradually imbalance.

Business innovation is the biggest stumbling line

The predicament of business innovation is the biggest fetter for operators to build an open platform.

"This is an era of scarce demand, and everyone is plagued by overloaded information and cumbersome software." We don't want to try more, and we don't want to get lost in the choice. Therefore, to stimulate user demand and from the business innovation perspective to break through, is the operator's most valuable open. Liuzing, a researcher at Ericsson Research Institute, said.

In the Hu Shiliang of China Telecom Shanghai Research Institute, operators should first make the business bigger and stronger in the early stage of the open platform, instead of putting the cart before the horse. "Some enterprises usually at the beginning of the operation to build platform as the goal, rather than from the business point of view, focus on the first business to do, do fine, do strong, this is a great mistake." "Without an open platform for the huge resources of a strong long tail business, the platform will eventually be lost as a result of the lack of business," Hu Shiliang said. ”

In fact, the best roadmap to an open platform is to move from a business innovation perspective, to constantly gather resources and to choose to be open at the right time. As early as Facebook's route, first by the campus photo scoring site, the gradual establishment of a relationship system and evolution of SNS, and then out of the school to aggregate tens of millions of users, finally opened its huge user relationship resources.

For example, in the field of intelligent terminals, many mobile phone manufacturers have tried several times to build the application store model, but eventually drubbing, and Apple is a good solution to the problem of business innovation, so that the entire application store model unblocked. To some extent, it is because Apple has shared its high-end user resources with many developers to achieve business innovation to save the App Store model.

From telecom industry to service-oriented field

Not all openings are called "Platform open".

It is understood that the current most typical operator open mode has three kinds: the telecommunications capacity to provide direct to third-party partners, the integration of telecommunications capabilities into a Third-party open platform, the operator's business platform open to provide telecommunications capabilities. In fact, operators have the three core assets of user exposure to assets, intelligent pipeline assets, computing and information assets in open innovation, so it is the key for operators to obtain business innovation in the process of transition in the era of mobile internet.

On this basis, the future operators in the open platform also need to control the "customer interface + information Resources Integration Interface" and "smart pipeline core." Zhou Coche, vice president of Huawei's personal home product line, operators to seek innovative operating ideas in the open platform, first of all, to break the business boundaries, from the telecommunications industry to the service-oriented areas, based on resources and capacity sales, fully open innovation for developers to focus on resources and materials to provide; will support the business scope from the personal consumption field to vertical industry infiltration, expand new blue sea, such as Wireless city business. "In addition, the operator can also establish a joint innovation mechanism by adopting a hierarchical cooperative strategy, and help the developer gain benefit by strengthening the support to the charge, through the establishment of the user-centric value chain system, do the role of market administrator, provide a perfect service for the members of the value chain, and reduce the developer's threshold through hosting services "Zhou Cocoa said.

(Responsible editor: The good of the Legacy)