Operators to promote mobile phone reading business potential user group up to 200 million

(reporter Shuje) "Communications industry Network," November 23 News, communications Industry Network reporter was informed that the Chinese telecom has been reading base in Zhejiang, China Unicom also selected a partner in Guangdong began to promote mobile reading business.　　It is understood that because of the universal applicability of mobile phone reading related business, industry people generally think that if the mobile phone newspaper, such as MMS reading media, mobile reading in the user's penetration rate of more than 30%, which will be a market of more than 200 million users. Mobile Integration 400 media and publishing agencies because of the attractiveness of the mobile reading market, China Mobile has set up a reading base in Zhejiang, hoping to take the top place. According to the "Communications industry Network" reporter learned that the goal is to be able to integrate 400 of relevant media and publishing institutions, so that its operation of the mobile media platform to become the core of wireless publishing. Dai, general manager of China Mobile mobile phone reading base, said the business, "2009 is the year of Chinese wireless Broadband, 3G successfully launched, mobile phone reading market will also enter a mature inflection point." "In September this year, China Mobile Mobile Reading Summit Forum was held in Hangzhou. In addition to a number of leading departments, including the author publishing house, Zhejiang Publishing United Group, the Yangtze River Publishing Group, Encyclopedia Press, Guangdong Publishing Group, such as more than 30 well-known domestic publishing house, starting point, Chinese and other eight original web site of Internet literature.　　Highlight the mobile appeal.　　However, the relevant people to reporters, although the mobile appeal is huge, but because some publishing group also want to dominate the industry chain, the game is still continuing. Telecommunications, Unicom has long been into the bureau according to the "Communications industry Network" reporter understand that China Telecom has been reading base in Zhejiang, the relevant technology and business norms have been completed, in the content integration has just begun, the process is relatively leading; China Unicom prefers social cooperation mode　　The promotion of mobile reading in Guangdong will be mainly partners. However, because the business is very attractive, before a source to the "Communications industry Network" reporter revealed that China Telecom, the Chinese unicom provinces of the mobile phone reading business has been promoted before the group, which has more than 10 provinces have begun to promote the relevant business.　　According to the July 2009 "National Reading Survey," The results of the publication, Chinese adults use online reading, cell phone reading and other digital media reading rate of 24.5%, of which more than 2.8 of the people only read the digital media and not read paper books. However, relevant people reminded that the issue of copyright problems is the mobile phone reading will never open content source of the crux, in the final analysis is the issue of copyright licensing. In the case of the speed and the authorized conflict, in the first profit of the business law driven by, predictably, in the next few years, around the phone will produce a lot of books are going into copyright disputes.