Opinionaided mode quiz products

I often think: "If you want to make a mobile-side question and answer products, what should be made?" Probably should consider the following three points:

1 The content of the question should be based on life, some need someone to improvise the reference opinion .

2 For the questioner, a question can be quickly initiated and answered in a short period of time.

3 For respondents, they can quickly find out about the new problem and can easily answer it.

Before I did this product, a product called opinionaided was made abroad (see article), fulfilling my thinking and doing even better.

A brief analysis of opinionaided, intuition that is more promising than Quora Q & A product model. I will specifically from the product value basis, product design advantages and future development space of three aspects:

First, the product value basis

The basic logic of the Opinionaided product is that a group of people, usually through voting, is generally more accurate than a person's opinion. If you read books like the "Millionaire Decision," you know that this idea is quite tenable. What this book tells us is: In most cases, the quality of group decision-making is higher than that of an individual, even if the group is a gang of ordinary people and the individual is an expert. This view is supported in the securities market. No one can control the entire market independently. The trend of the stock market is the result of numerous gamers. Therefore, stock prices reflect the judgment of the group, and the market is often effective. An interesting example that has been repeatedly quoted is:

"On January 28, 1986, the U.S. space shuttle Challenger was exploded and was later identified as having defects in the solid rocket propulsion system. There are four major space shuttle manufacturers in the United States: Lockheed, Rockwell Martin International, Martin Marietta and Morton Diouco, Solid Rocket Propellers are manufactured by Morton Diouco, and Dioucor is obviously not immune from the accident. Without knowing exactly which company caused the space shuttle accident, the U.S. stock market unexpectedly reflected the day that Dioucorix was the largest loser, with a loss of 12% and the loss of the other three Only 3%, indicating that most people think that the space shuttle crash and Morton Diou Ke company closely.All from the United States Clermonton University economist and Clement McKenna Institute researchers A detailed market survey found that investors did not know that rocket thrusters were defective on this day, and Morton Diouc did not become the focal point of the media The space shuttle crash could well have been caused by mistakes made by the other three aircraft manufacturers and the Volkswagen made the right choice with four options. "

The value of Opinionaided lies in the fact that people in life do indeed have many undefined problems, big or small, in urgent need of "the wisdom of the community." This demand is strong and widespread. Although the existing Q & A website can also answer doubts, but one is slow to answer, the second is to answer less, unable to meet the needs of a large number of improvisations in life. Opinionaided appearance, just fill this gap.

Second, product design advantages

The heart of this product's design is the "lightweight" quiz process, which has the same simple format for each question, making it easy and easy to ask and answer questions. Each question includes the following three elements: title, topic picture and title classification. Each answer includes three options for one, one for opposition and neutrality, and a text comment (optional). As shown below:

Careful study of this product every setting, found that the results are carefully planned, had to praise the skill of product designers. Mainly from four aspects:

1) the design of the way of answering

The three options of approving, opposition and neutrality may be simple to non-simplistic ways of answering, which minimizes the participation cost of the user. In addition, in order to make up for the simplification, the text input box is added so that the user can With or without filling, for some enthusiastic and thoughtful users, they can give more concrete and valuable opinions by writing reviews, reflecting the superb layered product design ideas.

2) Questioning the design of the way

Each question contains three necessary elements: text, images and categories. The pictures and categories are also required, not optional, this requirement must have been carefully thought designers made the decision. Guess their intentions, on the mandatory upload pictures, I think it is for three reasons:

a) A picture wins a thousand words, the use of pictures can reduce the input question text, improve the efficiency of questioning;

b) play the characteristics of the mobile terminal, users can take pictures anytime, anywhere and then ask questions;

c) increase the fun and attractiveness of the question and answer.

For the classification of mandatory, I think it is certain to be more rational distribution of the problem, the "appropriate questions to the right people to answer." I think it is very cost-effective and necessary to add a little bit of questioning in order to distribute reasonable questions, because a reasonable problem-solving mechanism is the key to the success or failure of a question and answer product and also the most important design difficulty. The following will talk about this aspect in detail.

3) problem distribution and filtering mechanism

Just mentioned that the user must select a question category when asking a question, and corresponding to the answer page, the user can also filter the question according to the category (Filter Vote Stream in the upper right corner) as shown in the following figure.

It can be seen that there are two characteristics of the distribution and filtering mechanism of this kind of problem. First, the classification is unique, that is, each question can only belong to one category, rather than having one topic labeled like multiple topic (Topic); Second, the classification is pre-specified good, not user-generated, the user as long as one of the 24 categories choose one on the line, it is impossible to choose, choose a Random. I think this approach, although less user-friendly, is more efficient and does not have to be less topic-specific in terms of distribution accuracy.

Another interesting rule is that users can post questions to friends as well as to Public, which is the default setting. This setting well reflects the designer's understanding of "group wisdom." In "The Millionaire Decision", the author sets forth four conditions for good group decision-making. The most important one is "diversity." The more diverse a group is, the more likely it is to make the right decision. Big. Therefore, it is risky to give a question to your friend because your friend may have similar experiences and interests, or a "sample of deviations," and the resulting vote may not be accurate; instead, , If the problem is released to more people to answer each person's background is different from the point of view of the problem, the resulting integrated result is more likely to meet the real situation.

4) user incentive mechanism

Users who respond by filling their comments seriously may get a Good Advice Star, and the home page of the site scrolls through the latest Star users. And Opinnionaided has also released leaderboards that show up to 6 users with the highest number of stars under each category. For example, currently ranked No. 1 in the "Lifestyle and Lifestyle" category has earned 1047 stars, It seems that at least thousands of questions have been answered, and the power of lightweight Q & A is evident. The number six ranked users have also received 728 stars, to the list is still not easy. The list of users can be seen as playing a field expert role, because Opinnionaided their position as Top Adviser, "top (professional) Advocate", be regarded as a high honor.

In addition to spiritual incentives, the future of Opinnionaided material incentives is also possible, see the next section of the analysis.

Third, the future development of space

I think behind Opinnionaided birth there may be a reflection on the new business model, the potential value of digging down people's fragmentation time. Now that people are using mobile phones in fragmented time, the main purpose is to kill time or get information, is it possible to do something more valuable, such as giving ideas, giving people a little help, or helping some businesses to do something "Micro" to earn a little money. Like Opinnionaided the future is likely to become a micro-research platform for a variety of businesses, users can help businesses get some convertible points to answer.

Further conceived, this approach can also be understood as a kind of "mobile sourcing (crowd sourcing)" model, in addition to quiz or research, through sophisticated product design, on the mobile terminal, people can also help businesses do A variety of "micro jobs" to make money and transform fragmentation time into productivity.