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The author of this article has been engaged in an internet industry for many years the most basic services, small and medium-sized website construction services, bitterness and woe bar. Leisure to rest, the pocket has two coins on the table to play a little childhood play a game, two of the same object, a cast in the air, in the absence of a fall in the same time pick up another one. But because the use of two coins are flat, so the difficulty is increased. This is the process and the current marketing links, done a case study, I hope to engage in marketing friends to help.

Case resolution:

Game: Two coins, one in the middle of the table, one in hand, the rules of the game is to toss the coin in the hand, the other coin on the table to the hands, and then catch the sky falling coins (the coin must always be thrown in the hands), the last two coins at the same time in one hand as the end of the game.

Explanation: The coin on the table is compared to the market resource (the customer), the coin in hand as our resource (product)

Requirement 1: Single hand complete

1. One hand to complete, coin toss, and then complete the whole movement, relatively difficult, less successful.

Case Market Model resolution: If two are held in one hand, the probability of success in this idiomatic pattern is low.

Method change: If the coins placed on the table stand up, then the whole process is very easy to complete; then we can understand that as the two ways to put the coin on the table, flat and erect, can be regarded as a customer's state, one is a cooperative demand, but it is not clear, the second is the demand and product anastomosis is relatively high.

2. Require a single hand to complete, the coin must be flat

Market Analysis: Success rate as described above, then how to do this process to complete? Because "the toss of the coin must always be in the hands (that is, to have confidence in the product)", so here you can use to toss the coin, the desktop of the coins moved a little bit to the edge of the desktop, so that the last two coins in one hand can be completed.

Case Market Model Analysis: Customers if the demand is not clear, cooperation, such as the intention of the total control of the situation, the sales staff of the step-by-step guidance and communication played a major role, repeatedly thrown, a little bit of translation as customers many visits to track, and finally promote cooperation mode.

3. If you do not limit the completion of a single hand, the coin must be flat

This model can be used with the other hand, one to throw up, the other hand to pick up the coin on the table, but it must also be by moving the coins quickly to the edge of the table to pick up;

Market Analysis: The other is just as we do with external forces to complete the process, through the customer's surrounding relationships or some business skills.

As a market and sales practitioners, the above game explains a basic sales process and customer status, in the market direction is not a problem, self-product positioning in line with the audience all the circumstances, if the customer needs clear situation we do our own products can complete the entire product sales process; But there is bound to be a customer demand is not clear, how to guide customer awareness products, and even create the needs of customers, that in the sales process, like a way to let customers understand the product market trends, products for him the benefits they bring.

The process of doing sales is the second part of the process, need a little guidance, can not be anxious, but also to consider external factors, such as industry competition and so on.

When a salesperson in an industry has a certain social resources or the company's own market position can be, the third way will be achieved, that is, have a certain network relationship, social resources will be in the sales process to assist.

The above issues can also evolve market problems and strategies: such as facing market changes, policy direction, the basic quality of personnel, communication methods and so on. There's time for discussion,

Recent Marketing case sharing:

Recently did a long Baishan tourism network (www.ybcbsly.com), customers are outsiders, the network marketing basic do not understand, has been using the traditional way to engage in tourism business, customer groups are mainly the target customers of Changbai Mountain Tourism, do network marketing is to expand a new channel, Negotiate customer encountered a problem is how to let customers know the steps and direction of network marketing, customers also contacted a number of network companies, although the last is to choose our cooperation, but the twists and turns can be shared with you. Competition in many industries, in addition to the price factor, the above relay rules, and the psychological factors of the sales staff is critical; we share some of our experiences in the travel industry, including experience, with customers in customer communication, and let customers know that it is not a website or a company that completes a network marketing, How to promote the site, how to get a good ranking, combined with customer experience in traditional marketing, in the network marketing effective combination is the key. Customer finally choose the main direct reason for cooperation is that he knows that network marketing is a thing, how to operate the specific each link!