Opportunities for Mobile Internet

1. Mobile Internet explanation

I have some small questions about mobile internet:

1 Mobile internet includes which devices?

2 Why is PC Internet relative to mobile internet, rather than fixed internet?

Smartphones belong to the mobile Internet, which everyone can understand. The tablet is less sure: it uses it like a mobile phone, but I usually just use it at home and don't put it on my body anytime soon. Not because it's light enough, even if it's moving?

Notebooks are even more difficult to classify. The use of this breed is still the feeling of old-fashioned internet, and the geographical radius used is quite overlapping with the tablet computer. Although this breed has bulky 15-inch ThinkPad, it has a rather thin Mac Air. Considering that a considerable number of mm still like to hold the notebook to the bedside, do not classify it as a moving column also always a bit tangled.

Another way of doing things is not. If you say that do not plug in the network is mobile Internet, I know that my MacBook from the physical and network cable missed. If the website is to visit the PC Internet, do you not use the UC browser on the tablet? Use the operating system to distinguish between more unreliable: don't you know that there is a smartphone called Windows Phone?

The second question is equally difficult to answer. The opposite is fixed, but nowadays when people talk about old internet with contempt, they always say pc Internet. Why? To think about it, the conclusion is that there is no fixed internet at all. Even the old portal site is not fixed: Schools can visit, Internet cafes can be accessed, buses can also be mobile access. It's really not proper to call such a thing fixed. So, the traditional internet called PC Internet, at least from the intuitive point of view.

But this is actually a rather confusing and grammatically antithesis name. If the move does exist, then there must be a corresponding fix, except that we make a mistake somewhere. The correct answer is: only mobile computer equipment, no mobile internet, only fixed computer equipment, no fixed internet. This is also in line with the characteristics of the Internet: the Internet is to replace the local computing remote computing technology, is naturally mobile. The mobile internet is as ridiculous as a drinking glass, and fixed internet parlance is as absurd as drinking cups that don't drink water.

If the mobile Internet is to be said to be correct, it can be interpreted as the Internet of mobile devices, not the mobile internet. In this way, the fixed internet can also say the past: the Internet of fixed devices, not the fixed Internet. As to which is the mobile device and which is the fixed device, depending on the personal taste depends on whether the equipment is portable, and the use of WiFi or 3G Independent. For example, for me, tablets are a fixed device.

As for the PC Internet, it is actually an intuitive term for fixed-device Internet. Similarly, the Internet for mobile devices, or mobile Internet, should also have a surrogate. There is no doubt that mobile Internet is the most suitable. As a result, mobile internet to fixed internet, mobile Internet to PC Internet, not only antithesis neat, and the meaning is accurate.

Are you dizzy? Actually, what I want to tell you is:

1 The Internet itself does not move and fix the difference.

2 The so-called mobile Internet, the accurate explanation is the mobile device Internet.

3 when it elites talk about mobile internet, they think more about mobile internet.

Based on this, I will use the mobile Internet to refer to the mobile internet often said.

2. The value of mobile internet

The mobile internet is 10 times times the size of the PC Internet, say the bosses. From the user's point of view, there will indeed be a huge number of former users with PC insulation use of smartphones, and logically become consumers of the Internet. Given the mass of these new user groups, it is not too much to say that the mobile Internet is 10 times times as big as the PC Internet.

It's easy to get a head in the heat. Think of hundreds of millions of migrant workers brothers, this can really be the legendary commercial blue ocean AH. If they all use our entire app, just 0.1% of the people pay, hehe ...

In a good imagination how many people with Don-style charge to the mobile phone Internet will not have to say more. Unfortunately, although the number of Apple/Android apps is nearly millions, the money is less pathetic. Do not take the development of the user, the profit model to think clearly is not a few. As for a little money-making hand tour, if they compared to PC Internet games, I am afraid they even do not dare to pose as the younger brother.

Why is there such a big gap between ideals and reality? The answer is that, although the number of mobile internet users is 10 times times more, but the user contact information complexity is 10 times times lower. What is the complexity of information? Simply put, the ease of operation.

Because to carry, mobile phone screen is too small, so the interface is simple, not like the computer Web page is full of links and buttons. Similarly, the input of the mobile phone is also very simple, the single hand has to play, it is impossible to be as complex as a PC-mouse keyboard. Simple input and output from the inherent characteristics of the phone, but is the so-called gain must be lost, concise interface so that users can not grasp the first time more information, and simple touch input so that users can not easily with a large number of interactive information. So, although theoretically the handset can complete all the tasks that the computer can complete, but the cost is to increase the operation step, lengthen the operation time. Considering people's use habits, the theory becomes unbearable. In other words, the complexity of the information the mobile phone brings to the user is necessarily reduced.

In fact, it is not necessary to make such a complex analysis. Look at the speed with which almost the parents of computer-blind fathers were able to come to this conclusion.

And this conclusion, it is the mobile internet than the PC Internet 10 times times the basis of this good news. In other words, the advantage is the disadvantage, this is the mobile Internet is the most fatal place. Other things, such as what speed is too slow, pay psychology immature, standard is not unified, all is not the root of the problem.

So, while the portable features available anytime and anywhere create new gameplay for the mobile Internet, the reduced complexity of the information associated with it also limits the new gameplay. In view of the present situation, it seems that the impact of reduced information complexity is greater. This may explain why we are seeing new app ideas emerge on the one hand, and there's always a limit to what we can do with it. Take a look at several of the hottest mobile phone applications: micro-letter, micro-BO, Mo Mo, YY, although the pattern is different, the nature has never been out of the category of communication. Yes, except chatting or chatting.

So, although the simple features of the start of the new user groups, but the simplicity of the play also diluted the value of the user to bring the sense. Therefore, on the one hand, there will be a large number of mobile phone applications emerging, on the other hand, most of these applications will become the user's eyes dispensable toy applications, can not guide users to pay or consumption.

This is the value of the mobile Internet: It is widely used, ubiquitous, but only to meet the simple form of demand, it expands the use of the Internet, expanding the internet market, but not to create the industrial value of the PC Internet. If the internet is compared to the pyramid, then the mobile Internet is the bottom of the tower, the PC Internet is the spire. The bottom of the tower is scarce, but the spire is the core.

3. Where are the opportunities for mobile Internet?

Mobile Internet Gold Rush, full of all kinds of noise. Some say to develop national platform, some say to create demand for grassroots. Some say to forget the site, some say HTML5 will eventually replace the app. Our discussions here are not related to specific technologies, nor to commercial forms. We just understand the value of the mobile Internet, give it a rough orientation.

Basically, mobile apps can be divided into two categories. One is pure mobile phone applications, such as micro-letter, MO, the other is the site's mobile version, such as microblogging, Taobao. Of course, such a classification is not rigorous, such as the micro-letter actually has a web version. However, from the application of the mobile phone or website, can be roughly done such a classification.

Pure mobile phone application is characterized by "forget the site" to meet the "road needs." Such applications have uncovered new needs that have not been catered for by the traditional Internet, considering a far greater group of users, including grassroots workers, than the PC Internet. The core of this type of application is a "light" word, the user through them is a fast, decentralized information operations, these operations are involved in the life of small things around.

This kind of application is the noise of the mobile Internet, its user base and imagination space is big enough to make the founders ' brains. But as mentioned earlier, this kind of application can play a lot of tricks, but the nature is very light. Most users will think they are dispensable, and the user who pays for you is negligible, even if the long tail theory may not apply. At the same time, such applications will face a large number of homogeneous competitors.

Another category is the mobile app that coexists with the corresponding website version. Such applications, although they also have a low degree of information complexity, but they do not assume all the functions alone, but with a more complex version of the Web site complementary: Mobile phone applications to provide a common function of the fast access, and more complex and comprehensive functions to the PC side of the page. This is a lightweight + heavy combination. Through this combination, not only mobile phone applications can participate in more complex pattern play, the original simple Web application can also be a larger expansion.

To be honest, the focus of this type of application is on the web, so it may not be in line with the noisy appetite of the mobile internet. But what I'm saying is that cell phones or PCs are all ways to help us process information. Because of its inherent form limitations, mobile phones are only suitable for simple information processing, so they can only complement and replace the PC. Light and heavy complement each other in order to liberate us from the limitations of glimpse.

From this point of view, the distinction between mobile Internet and PC Internet is really meaningless. Pure mobile phone Application Although the blood is pure, can create the value is necessarily limited. Although the application of pure Web site has created brilliant, but in the popularity of smartphones today, simply rely on the site will also be competition out. In the future, Internet applications that create major values must be those that combine the advantages of mobile phones and PCs. In fact, this is the original intention of the Internet: to make computing a service, to make information available everywhere, not to be confined to a fixed local device-whether it's a PC or a mobile phone.

It is hoped that this more abstract and simple analysis will help the friends who are struggling in the field of Internet entrepreneurship, including the authors themselves. When you hear the word "forget about the site" again, you'll at least understand that they're talking about lightweight, purely mobile apps, and that's just a part of all the opportunities in the mobile Internet. Similarly, you will not be so easily entangled in "browser or app, desktop or ROM", because these entanglements only see the phone, and ignore the light + heavy multiple terminal display. When the noise is concentrated on the "move", it is necessary to emphasize that the "Internet" is the real core.

Two years ago, the author asserted that "five years after entering the mobile Internet/access is also a small market." Now it seems too biased. However, nearly two years later, the first half of the assertion still seems to have considerable relevance. When a rookie who has only received iOS training can get a higher salary than a background programmer, when some investors swear to only move the internet, we are still looking at the number of users with 2G traffic and many struggling development teams. The first two scenarios are bubbles, and the latter is unlikely to change in the five-year period.

Not just cold water, but also hope to help, is to rethink.