Opportunities for permanent multiple internet start-ups stick to the competitive edge of achievement

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To reduce mistakes, we must lock up the specious desires.

There is a story of Socrates picking wheat: Socrates brought his disciples to a field of wheat, so that in the course of the wheat field, each person picked one of the largest wheat, can not go back, and can only pick a branch.

The first disciple took a few steps and picked the one that he thought was the biggest spike, it turns out there's a bigger one behind it. The second disciple has been looking right and left, East pick West picked, until the end of the discovery, the first few of the biggest wheat has been missed; the third disciple drew the top two lessons and when he walked One-third, he divided the big, middle and The smaller of the wheat, in the next one-third of the field to select a relatively largest, and then calmly walk through the remaining one-third.

The story of wheat picking is both a skill of choice and a wisdom to give up. As entrepreneurs, in fact, they will face similar problems, there is always a greater "wheat" in front of temptation. How does an entrepreneur manage the temptation of opportunity?

Choose the right business opportunity

Choosing a suitable entrepreneurial opportunity is the basis for resisting the temptation of other opportunities. It is obviously undesirable for Socrates ' first disciple to take a few steps and pick the one he thinks is the biggest. The choice of what kind of project to start a business is a big issue, we can learn from the venture capital companies to choose the criteria for investment projects.

Venture capitalists have no three points to consider when analyzing the feasibility of an investment proposal: the viability of technological innovation, the economic evaluation of projects, and the quality of business leadership. The order of analysis is generally human, market, technology, management: whether there is a team with executive ability, market prospects, whether there is a proprietary technology, the project's profitability model is promising.

Entrepreneurs face the opportunity also need to consider in these aspects, choose more likely to play entrepreneurial team capacity, more market prospects, more technical grasp, the profit model more promising projects. In fact, this process resembles the behavior of Socrates ' third disciple.

Stick to the competitive advantage of achievement

After choosing an entrepreneurial opportunity, some people often find it difficult to give up other opportunities, which requires the entrepreneur to manage the temptation of opportunity.

Theoretically, the 1990s ago, the management theorists generally agree with the diversification of the company, eggs do not put in a basket, as far as possible to seize the opportunity to obtain profits; After that, began to oppose diversification, especially against the sound of unrelated diversification into the mainstream, some large enterprises began to peel off the main business and franchise.

In fact, entrepreneurs are often dissatisfied with the business they are doing, although new opportunities may not be good for him. He always thought that the opportunity is difficult to discover the question which does not try, therefore always wants to try the new opportunity, like Socrates's second disciple like this: "Looks right and wrong, the East picks west to pick up, has been to the finish line to discover, the front several biggest ears have already missed." ”

From the competitive effect, people's energy and ability are limited. Other people focus on 100% of the power to do things are not necessarily successful, you also go to do a few things, how can you compare to others? In fact, as long as the focus, and constantly cultivate their competitiveness, will be in the industry to form their own comparative competitive advantage.