"Oppox Transformers" Decade: OPPO Brand cross-border evolution

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With the June 27, 2014 "Transformers 4: The Rebirth of the Dead" on the World wide release, "Transformers" has been with us for 30 years. As the childhood memory of three generations of "70,80,90", transformers are the embodiment of "High-tech Adventure Warriors". Oppo, who has been known for its technology, has become the main sponsor of "Transformers 4: The Resurrection of the Dead", and "4" in Vietnam, Indonesia and Thailand, with online games, movie premieres and limited edition Transformers find 7, so that we can experience transformers in all directions.

But if you think this is only the first combination of "Oppox transformers", then the following is a popular science for you OPPO Entertainment Marketing Road. Transformers 30, is actually "Oppox Transformers" 10 years.

Hardware combined--oppo Transformers MP3

2005, the MP3 market has been brewing for a long time OPPO, has launched a shell-style X3, and Transformers mp3--x5, the latter is to open the "Oppox Transformers" Cross-border brand cooperation. X5 use of sports-type skin materials, in color to provide a very alternative innovative "green white", "Orange white" and "red-black" color matching, interpretation of youthful vigor, rebellious personality. and its angular, or convex or concave edge modelling, inspiration is from the 2005 release of the classic sci-fi cartoon "Transformers: Cybertron Legend."

Oppo, which is almost harsh on product design and quality requirements, has been keen to cross boundaries since the MP3 era. And the shape of the Transformers MP3 embodies the oppo continuous innovation and lead the trend of the side. This period of cross-border cooperation, stay in the design of product modeling, is the most basic mode of cooperation, but also the best way to reflect the quality of products.

Accessories excellent--oppo r809t Transformers protection shell

June 2011 "Transformers 2" after the release, until June 2014 only launched the "Transformers 4", three years for the "fan" must be lonely intolerable. Therefore, the intimate oppo in June 2013 (also June OH) launched a oppo for the r809t Transformers mobile phone shell. This rear shell uses the officially authorized Transformers theme, is the four different theme in the shell of Optimus Prime. Sanding texture of the mobile phone shell has four colors, to maintain the "Oppox Transformers" series consistent personality and publicity. The phone shell since the listing is "O Powder" and "fan" crazy Rob.

This stage of the brand across the boundary, is no longer limited to the product hardware itself, but extended to the surrounding products. The development of high-quality accessories for users to bring more rich technology life, is compared to the Transformers MP3 a progress.

Carrot and Stick--oppo Find 7 Transformers Limited edition

This year, Oppo and Transformers again, to bring us a more complete brand across the boundary. Offline, Oppo as "Transformers 4" in the Vietnam region's only sponsor, co-sponsored the film premiere, Oppo is the premiere of the only exposed commercial brand. The cool movie premiere oppo a highly technical image to complement each other.

In addition, OPPO launched the Transformers limited Edition gift package. The gift pack includes Oppo's strongest configuration flagship find 7, a pair of transformers glasses, and a bumblebee mouse. As soon as the picture is released, the Netizen is very enjoyable. The Transformers find 7 woven after the shell printed on the Transformers logo, and the Bumblebee mouse not only looks cool, even the packaging is very exquisite.

In addition to offline activities and limited edition gift packs, "Oppox Transformers 4" Cooperation is also reflected in the interactive innovative online activities. Three sponsoring countries in Vietnam, Indonesia and Thailand have released their respective activities related to transformers in social media.

The Oppoxtransformers Online Campaign series, which is led by the Vietnam Facebook fan page, welcomes fans from around the world from June 19 to July 7. The overall activities include sharing co-branding video, online quiz, online games three parts. The series was started in Vietnam and forwarded by other national fan pages, with no restrictions on the nationality of participants.

Brand's cross-border future--integrated marketing

Oppo and the "Transformers 4" brand across the border, is a oppo marketing model of innovation. From online premiere to online social interaction, from mobile phone to theme video, this is a full media, multi-channel full coverage of integrated marketing.

Will look far, review Oppo brand Marketing Road, from the original "Happy Camp" main oppo music mobile phone, the use of the original host population and hard wide implantation, quickly improve brand awareness. After the invitation to meet the brand image of Leonardo and Chen as a brand spokesperson, enhance brand goodwill and brand Association. Then to the first half of this year oppo mobile phone soft implanted "eavesdropping 3", with mobile phone to drive the plot development. Today, Oppo and "Transformers 4" all-round integration, Oppo brand marketing every step in innovation and progress. Change is inevitable, but unchanged, is to pay attention to "user value", each mode of innovation, are for a better user experience.