Optimal sales of Network marketing: a magic weapon to increase sales of enterprises

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Recently in a 007 DVD software company to do site optimization, summed up some of their own often used product sales methods.

Before we begin, we should ask a few questions.

Why does your website have no traffic?

Why does your site have traffic, but no sales?

Why is your website sales always up?

Why is your site's sales type single?

With these questions, we specifically present some of my own solutions. For reference only:

007dvd software is a relatively early production and sale of DVD format conversion software companies. In the process of optimizing for their website, I mainly carried out the following stages.

Optimization of website structure

Website keyword selection

Website content Optimization

Website External optimization

Optimization of website Sales methods

Here, I mainly talk about the optimization of sales methods. Mentioned earlier, why your site has traffic, but sales always stay? The reason is simple, that is, your sales method is problematic. Or that the customer experience is not good.

What kind of sales method is the best way to promote business turnover? In my DVD Creator process, I mainly summed up the following several sales laws. Want to be able to buy things on the website, or, want to increase the turnover through the network of companies and individuals to help.

1. Related Sales law

It is below the sales purchase page of this product, put on the product type, model, price, performance related to this product. Of course, the correlation here does not mean that it is completely relevant, and that the other person will not need two products. Correlation refers to the user can compare two products to each other, if two products are good enough, in a way to achieve a complementary. Then, perhaps, he will have two products to buy together possible. Because both of them are his favorite, all he needs, put down any one of them is not perfect. Just like we usually buy clothes.

2. Bundled Sales Act

Bundled sales law is a few products bundled together for sale, these products can be related, can not be related, but must be done, to give others the feeling is that the purchase is more cost-effective than a single purchase. You can save a lot of money if you buy these products together.

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3. Recommended Sales Law

When the customer enters the purchase page or even orders the page, you can recommend to them some cheaper but very useful products, if the customer really think you recommend the product useful, and the price is also cheaper, he will feel, anyway, the front has spent so much money, and a few more yuan money also have nothing to do. But for the price, it has long been an invaluable sales. Even if it accumulates, it can be compared with some important products.

4. Matching Sales law

Tie-in sales method is to two of related or functional complementary products together to sell, like selling clothes, color texture and your skin or trousers coordination. Perhaps a single look at a product is not good, but, the two to match up, is a great pair.

5. Comparative Sales Law

That's what I'm talking about. The sales law consists of two aspects, one is the comparison of the product, the other is the price of the product. The comparison of product prices includes two parts. Two comparison of the price of a product, the price of the same product. In any case, it's important that your comparisons make the customer feel good. What to do, but also to determine their own.

The figure above is a comparison of the price of the same product.

We just put forward a thinking, how to do, different companies have different circumstances, depending on the situation. Network Marketing is a profound science, there are many things need our continuous study and research!