Optimization Analysis: Site search static page to help collect quantity

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For those online booking site, many times in SEO there will be a more common problem 1 spiders can not traverse the search function 2 the search results page URL is too long and parameterized. These two problems will eventually affect the overall content of the site, and the number of online booking type of site to determine the amount of your position in the rankings. Therefore, the site needs more to be included to ensure that the industry's SEO rankings.

This, Ctrip do is still relatively good. If you go through the search box of Ctrip to find Beijing's ticket to Ningbo, you will come to the following page.

Http://flights.ctrip.com/Domestic/ShowFareFirst.aspx? dcity1=bjs&acity1=ngb&dcityname1=%u5317%u4eac&acityname1=%u5b81%u6ce2&ddate1=2011-12-7& classtype=&passengerquantity=1&sendticketcity=%u5317%u4eac&airline=&passengertype=adu& flightsearchtype=s&

Obviously, such a page is dynamic, the data directly from the database to populate the search Results template page, and such a page in theory search engine is not caught. The reason is very simple, spiders do not do artificial site search. So, if you want to include such a page, we have to do an open entrance or even a shorter or more pseudo static page. Ctrip has such a page: http://flights.ctrip.com/booking/BJS-NGB-day-1.html

This (pseudo) static page is easily included (below)

Ctrip does the purpose is very clear, if only to provide the station inside the box search is difficult to expand the number of sites included. We can enhance the spider's crawl opportunities by creating pseudo static pages of the same content, and can also provide users with a result portal on the site. Although the booking system has many parameters, many permutations and combinations, but we can also control the content by changing the parameters of the URL. As in the previous example, 1 of the http://flights.ctrip.com/booking/BJS-NGB-day-1.html is to show tomorrow's ticket as the beginning, 2 is the day after the ticket for the start, Such pseudo static pages can have many different pages.

Site search is strong or not also need to consider the website search engine friendliness, if only for the function of the design will ignore the spider's crawl problem. I think this is a lot of small online booking site (especially the hotel booking class) to learn the main place. In addition, one might ask, does this create a problem with the replication page? Theoretically there is this risk, but the problem can be solved simply by banning the URL that matches the dynamic structure by using a canonical, or by adding a command to a dynamic page, and so on. But one thing to note is that in the pseudo static page to the rational use of static and dynamic page URL fusion, because in the Ctrip I found that they have tried to do, but may be due to some real-time data conduction problem, the choice of method does not put pseudo static URL. But in general it's good.

Article source Author: boson

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