Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
This is an article about the internal structure optimization of the site, SEO practice of the site internal structure design optimization
1. Web page HTML optimization. This is the most basic. Scripting language requires user access execution and is slow. The content is temporarily generated when the user accesses it. No fixed documents were formed. If your site is a hassle to generate HTML pages, you can rewrite it with a URL. This also allows you to rewrite the dynamic web address to a static address. But the effect does not generate static Web pages exist in the hard drive good.
2. Optimization of links to the website. Site links are the ways you tell search bots and your users about your site content. So the link strategy is also an important element in the optimization of the internal structure of the website. Link strategy includes directory and URL writing, navigation links, text links, site map.
directory and URL writing:
A. Directory hierarchy:
1. Arrange the table of contents in a logical way. Home-> Column page-> content page.
2. The directory structure is best used to level two. Do not exceed three levels.
3. Put all the pages in the root directory.
b.url Static:
remove "in the URL"? "and" = "and so on, substituting"/".
C.url:
1. Contents and documents contain keywords: can be used in English and pinyin form.
2. If there are multiple keywords in the URL that need to be delimited. Please do not underline, please use "-".
Navigation Links:
A. Main navigation eye-catching clear enough: the use of text links with keywords, as far as possible to use the words to meet user search habits.
b。 Lists all the paths for the current page: such as: your current position: Home-> 37-> 37 Powder Your current position: Home-> the face Shop mall
C. Add title for each navigation link: such as <a href=http://www.jiaohao365.com "target=" _blank "title=" Network marketing software > Network marketing software </a>
D. Do not use java*** or Falsh navigation links. Because the script and the Flash search robot are unrecognizable. Search bots will not be able to find your navigation. The friendliest thing for a search robot is HTML.
Link:
in your site content articles in the keyword please add your homepage link, if the article is very long, please add the previous and the next link into multiple content.
Sitemap:
A. Confirm that there are no dead links within the site. A dead link is one where the page does not exist, but the link to the page is still in the situation. Please do not let this happen.
B. Site map more than 100 links, please use pagination to make. For example: 9 7 [1] [2] [3] [4] 8:
C. The XML-formatted sitemap file that generates the Web site is placed in the site root directory. and submit it in Google Webmaster tools.
3. Website keyword optimization: site keyword optimization, including the distribution and density of keywords, related keyword selection, keyword tag application.
keyword distribution and density:
A. Keyword selection: A page to determine the core keywords within 3, around the core keywords to arrange the combination of keywords group or phrase; The core keyword can choose the most words in the page, to conform to the psychology of the searcher, do not use the meaning of the keywords too extensive.
b。 The distribution of keywords: ubiquitous, with a focus. Use a keyword in the following places: page title, description tag, body title, URL, bold, italic, the beginning of the page.
C. Keywords density: The keyword density is generally 1% to 7% more appropriate.
keyword correlation control:
adds a list of similar articles and a list of related articles on the content page. To add dependencies on content pages to reduce signal-to-noise ratios.
keyword tags application:
for hot keyword production tags system, increase the relevance of the page, improve the ranking of keywords.
4. Page optimization: page optimization includes title optimization, meta optimization, script optimization, CSS optimization, font label optimization, layout optimization, frame optimization and page redundancy optimization.
title and meta optimization:
A. Title
title Short refining, highly summarized, contains keywords, but not too many keywords, not more than 3 phrases. The first few words on the search engine most important, so the keyword position as far as possible. It is best to organize the title into phrases that conform to grammatical structure and reading habits, and avoid listing title. The length of title is best not to exceed 40 characters. The title of each page is not identical.
B. Keywords (Keywords)
The key to
keywords writing is that each word can find a match in the content
C. Description (de***ion)
description of the occurrence of keywords, and the body content, the same follow the short principle, the number of characters with spaces in the inside do not exceed 200 characters, supplemented in the title and keywords not fully expressed in the description.
Scripting Optimizations:
A。 Do not use script to create navigation links, such as the use of document.write display body, will affect the search engine on the content of the page
B. Use script files as external files. such as: Place the java*** script into a. js extension file <*** src= "script name" ></***>; Move the script source to the bottom of the source code.
CSS and font label optimization:
CSS controls the style of HTML tags, note that all CSS files are stored separately in the external file, as follows: <link href= "CSS file name _fcksavedurl=" "CSS filename" "_fcksavedurl=" "CSS file name "_fcksavedurl=" "CSS filename" "_fcksavedurl=" "CSS filename" "rel=" stylesheet "type=" Text/css "/>.
<h1></h1><b></b> In the article title or navigation links are not suitable to use a unified CSS, should be appropriate to use <H> and <b> or marked red.
Layout and frame optimization:
layout is concise, reduce table nesting, speed up the loading speed of web pages. This is conducive to the collection of search engines. It is best to adopt the current popular Div page layout pattern. The advantage is that the Web page loads very quickly. But the div is a bit difficult to tune. Do not use an IFRAME or frame frames page. Searching for Web pages with an IFRAME framework is difficult to collect.
page Redundancy Optimization:
page Redundancy: Remove redundant code and space, normally a page file size of 20K or so, preferably not more than 100K. Scripts and CSS are in the form of external files.
adopt the form of Div, reduce table nesting, as far as possible to keep the page concise, content to try to be larger than the code, the picture in compressed format, the picture plus alt tag.
