Optimization Guide: "Why search engine K you did not discuss"?

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The recent search engine K station seems to be a little more, for this point must have a lot of friends have been concerned about. Why did the K Station Act so frequently recently? In fact, after all, confirmed a sentence: Mills grind this sentence, even if Baidu's this one for webmaster industry SEO Skynet is the same. Website optimization, opportunistic, even if won the rankings how? The reason for planting is always to have the final result. So what kind of "cause" will lead to be K station "fruit"?

One: Search engine rules Upgrade

Website optimization, is how to get ranked or by K station? The key is how the search engine defines the rules. Homeopathy optimization, winning the weight of double harvest. Reverse its potential, will you k of a trace. High-handed, is the established rules, as a webmaster, you can only choose. has always been in the site optimization process, how many sites to determine whether they intentionally or unintentionally did some violations of the rules of the search engine things? Even the simple sprocket, are "heinous" cheating, found that will punish. There are also some false original to deceive the illusion, and so on, when all this in the search engine rules upgrade, are brewing problems potential pitfalls. Even if there is no cheating, or only opportunistic wins some of the optimization of friendliness, in the amount of accumulation, the same will be brewed into K-station effect. Speculation has been tricky, seemingly calm behind, hidden really choppy backdraft consequences.

Second: fatal development stability

What is the impact of the stability of the site? including content, structure, external chain, Web server, domain name server, summed up on these points. Although delete content page will not cause K station, there are 404 can wind cover rain, although the server instability can be replaced, although the external chain instability can be built. But everything must have a degree, seemingly will not cause K station, but if before adding "frequent" two words, everything is possible. In particular, some novice webmaster, in order to pursue the beauty of the site, the day to dig beautiful templates, want to change, ignoring the search engine in the chain reaction. Lead to the end of the site was k off, still at a loss, I did not cheat Ah!

Third: The degree of trust and industry does not match

Some of the Web site why the development can be ranked Fei straight on, and some sites are really difficult to win the search engine favor it? Of course, the optimization factor is a point, but not to be overlooked also has a point: "Industry category." Why is it that a Web site like education is always favored by search engines? Why are the "military, Pharmaceutical, hospital" sites that are involved in safe behavior always unable to win high ranking in a short period of time? It is related to Web site trust and industry requirements of trust. When the search engine gives the website the trust degree, does not reach the industry demand the trust degree time, the rank does not have the promotion also to be flattering. And why did the K station reflect it? When the website trust is rejected, it creates the K station. The reason, but also to start from the content, most of the cases are contrary to the search engine in this industry established rules.

Four: Error optimization K you didn't discuss it.

For such errors, it is often a mistake that a novice can easily inadvertently make. such as: Hidden hyperlinks, hidden text (text anti-white), and finally vowed to leave the link how simple. But the impact is the back of the road, and even after reaching a certain number, eventually will brew the consequences of K station. In addition, such as Error optimization: robots.txt, do not customize the rules of the sitemap.xml, the wrong 404 pages, these are some of the most likely to appear to the wrong instance, but also the most terrible error optimization techniques, a slight mistake may destroy the site's life.

Five: "Alongside big-name" route is not advisable

Webmaster, it seems that there is always a common problem, after watching others do success, it will mean to the model! Such examples abound. But how much is the ultimate success? Even if successful or be crowned with a "cottage" hat for others to brand. A few days ago, Baidu Solar storm has been for some time, against the brand of Shanzhai network is a fight. No brand, still want to do brand? The end result is only K-off. Website operation, how can the steady go down, it seems to rely on the tree is not insurance ah, the best result is to become a "licensed, authentic." However, it is easier said than done, the brand which has so good, but the author here to say is: As a webmaster, if you have not thought of what to do, or do not do good! Otherwise, just volunteer for the Internet.

This article specifically analyzes some of the reasons for the site is K, intended to help beginners less take some detours. The most binary network to join hands with professional website construction company Pilotage Technology (www.joyweb.net.cn) that: whether the Novice webmaster or senior webmaster, the basis of strong, can be in the future search engine change, stand more stable. Even if the search engine rules are ever so changeable?