Optimization method of enterprise website and selection of key words

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I like to do business station, and from the effect of view, are very good. May be the enterprise station no information station so large, easy "surgery"! When we take over the optimization of an enterprise website, start with the details.

The first step: we have to do the following understanding of this site:

1, whether the new site, whether the major search engine revenue. (Collected using site: query; External links use link: query; Web link domain: query. )

2, the site belongs to the industry, related products and business, (can communicate with the boss, ask quotes)

3, the site to face the sales or service area: Shenzhen, Guangzhou, or South Mt. District.

Step two: Determine the site's optimization keywords

"Determine the site's optimization keyword" has a direct impact on the optimization effect.

A, to understand the core content of the site, and according to customer-provided keywords, and then summed up 6-9 of the most core keywords.

B, refer to similar websites, Baidu, look at the previous pages of other people's Web site title,keywords,description adopted is what keyword. Analysis of the site and its own site is different and the same, a word, "refer to its refinement", you think "most incisive", "and your site content most relevant" keyword added to their summary of the keyword.

C, analysis of their chosen keyword popularity, make way for the line, for like "moving company, advertising design, MP3, MP4 ..." You are 99.9% do not go up.

In general, the principle of retaining keywords is:

A, related to the core content of the website.

B, related to the business of the website.

C, the most important thing is like our batch SEO, we must choose the competitive pressure is not very large, but also to achieve a good ranking of the potential words: such as "Senior Shenzhen Design Company", "original logo Design", "Shenzhen Professional Trademark Design", "provide Shenzhen poster design" and so on.

Note How to extend keywords:

1, in front of the core keywords or behind the verb: such as "logo design"--> "Logo Design Production" "To provide logo design"

2, in front of the core keywords or behind the adjective: such as "logo design"--> "high-quality brand Logo Design" "Original logo Design"

3, in the core keyword before or after the time or place adverbials, such as: "Moving Company"--> "Shenzhen Nanshan Moving Company" "51 Happy Valley Day Tour" and so on.

4, with Baidu related search to select the Extended keyword.

Step three: Optimize keyword grading

Search engines do not like the accumulation of keywords, keyword duplication, in different pages, do not use the same title,keywords,description, which is beneficial to us, we can add different keywords in different pages.

Let's count:

For example, each page plus 8, there are 5-6 navigation pages, 8x5=40 (a keyword). Products, news classification, news articles, product map ... 10 pages, 8x10=80 (a keyword). And our G3 website is more than 10 pages, 8x20=160, 8x30=240 ...

According to the weight of the site page is different, we will keyword grading to add.

In general, we divide the keywords into five levels:

1, the first page is a level, the highest weight.

2, the navigation page is two level, the weight is also high; navigation page in the company profile, product display, etc., we can add different keyword content.

3, News classification, product classification, case classification, such as the page is level three,

4, news articles, product maps, case diagrams and other pages are four, five. This kind of page is the most easily income, because the text content, such as a news article page, the contents of the corresponding keyword, is the most easily crawled by Baidu.

In fact, sometimes rather than squeeze the brain to write a blog post, with others to change the chain, but also carefully to optimize the content of their own website. Be more careful if the keywords added to each page appear in the relevant content on the page. You are quite a master SEO. As long as your site provides accurate and useful information, the search engine will certainly be able to earn your website.

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