Optimization of keywords: problems needing attention in long tail keyword optimization

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Today the Internet is growing in size and influence. More and more businesses and individuals are starting to build websites and blogs. But when the website is well built, it has to be optimized, otherwise very few people will find you through the search engine. Today, I mainly talk about the concept of long tail keywords and how to use long tail keywords.

First, the choice of core keywords should not be too broad: for example, I do "exhibition advertising production", then I will consider the customer base is mainly oriented to Shandong or nationwide, the choice of keywords will be considered is "Shandong exhibition advertising production" and will not choose "exhibition advertising production" Such a wide range of keywords.

For the general Small Web site or blog, the target keyword brings the flow of the total site search flow of the vast majority.

The keywords that exist in the site directory pages and content pages also bring traffic, but few.

Non-target keywords on the site but also can bring the search flow of keywords, called long tail keywords. According to the user's search habits, the main keyword collocation related modifiers extended out of the keyword is called the long tail keyword.

Long tail keywords have characteristics such as: relatively long, often 2-3 words, or even phrases, exist in the content page, in addition to the title of the content page, but also in the content. The search volume is very small and unstable.

Search Long Tail keyword customers more targeted, convert to a higher proportion of real customers, you want to search "Shandong exhibition advertising production" definitely than search "exhibition advertising production" to enter the site's customers more know what they need, search is exactly what they want, and then, if their choice of long tail keyword competition is lower, Can be faster time to get the site rankings and included. More long tail words in the page, will greatly simplify the user's operating procedures, which directly improve the user experience and practical.

User experience is very important, especially for the Enterprise website optimization and promotion, if a website user experience to do up, that this site whether it is included in Baidu or PR value of the rise is very useful. It can be said that the use of long tail keywords and selection of the door is very esoteric art.