optimization of META tag keywords in web design

Source: Internet
Author: User
Keywords Search engines tags meta tags appear

What is keywords density?

Keywords density refers to the number of keywords occurrences and the number of keywords associated words and the text of the entire Web page, keywords in the text, the more times, then keywords density, the lower the reverse.

Search engine keywords density ratio is different?

Yes, now the mainstream search engine, Google, http://www.aliyun.com/zixun/aggregation/12579.html ">baidu, Yahoo! , MSN, Sogou, iask, etc. will keywords density as its ranking algorithm to consider one of the factors, each search engine has a different algorithm to calculate the density ratio to get ranked position, of course, the tolerance of the key words density capacity is not the same, My observation is that tolerance is google,msn from big to small, followed by Baidu,sogou, iask,yahoo! Minimum。

Because keywords density is relative to the text of the entire page, then for the position to appear, can appear keyword place can be title, meta tag, text body or other places. Some people use the ALT attribute in the Web page for keywords density enhancement, this attribute in the search engine weight has been reduced, but not to say no use, point Shi Xiaopeng gives the suggestion is: combine the anchor text in the ALT attribute and other elements in the homepage to tell the search engine the theme of the page. This approach will not be penalized, and it will have some benefits to search engine optimization.

The keyword label "Keywords" is used to describe the properties of a Web page, but the list of items is "keywords." This means choosing the right keywords based on the theme and content of the Web page. In the choice of keywords, in addition to consider the core content of the Web page, but also should be easy to users through search engine retrieval, too uncommon vocabulary is not very suitable to do meta tags in the keyword.

The following is a sample example of the use of a keyword label "Keywords":

<meta name= "keywords" content= "keyword, keywords"/>

Note:

1. Between the different keywords, the application of half-width comma separated (English input state), do not use "space" or "|" Interval;

2. "keywords", not "keyword";

3. The contents of the keyword label should be a phrase, not a paragraph.

Keyword tags "Keywords", was once a very important factor in search engine rankings, but now has been completely ignored by many search engines. If we add this tag to the comprehensive performance of the Web page does not harm, but if the use of inappropriate, not only for the Web page is not good, there is a suspicion of fraud.

When using the keyword label "Keywords", be aware of the following points:

1. The content in the keyword tag is related to the core content of the Web page, and it is believed that the keyword used appears in the text of the page.

2. Using keywords that users can easily retrieve via search engines, too uncommon vocabulary is not very suitable for keywords in meta tags.

3. Do not repeat the use of keywords, or may be the search engine penalties.

4. A Web page of the keyword tag contains up to 3-5 of the most important keywords, not more than 5.

5. The keywords for each web page should be different.

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