Optimization of Shen91 website for Medical website optimization

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I. Website questions

1, PV Low, about 1.23. Long tail word positioning is inaccurate, browsing the site is not the target and potential customers.

2, the site main long tail of IgA nephropathy treatment ranked low, no system of keyword analysis and set the main goals and long tail words.

3, the Site List page has rankings, but the user came in and could not find the content of the search.

4, article quality, the reading experience of the article, the copyright statement, Sticky. Article page layout, tag tag, internal chain issues.

5, the bottom of the page is not unified, the site should give users increased professional sense and trust.

6, the link text single, Web site overall reverse link too little, lack of high-quality links.

7, a level of directory than the two-level domain name can increase the weight and included.

Ii. optimization Scheme

1, Keywords (1), to solve the problem of duplication of keywords, the main page of the site to determine keywords, do not appear a keyword appears in several pages. (2), the main words of the statistical site and long tail words, listed search volume. Determine the main long tail keywords, focus on optimization. Statistics site now has a ranking of long tail keywords, to increase the intensity of optimization (see the Long tail word record list). (3), daily tracking to obtain new long tail words, writing related content.

2, the content (1), published articles need to achieve quality and quantity, the title of the article needs to be unique and pragmatic, the first paragraph and end paragraph as far as possible original, keyword first appeared to be bold, the article concluded the copyright notice. Each article set 3-6 different anchor text (must be related to the article, according to the keyword record sheet), the article anchor text should be set to open the page. Within the link to the content page from the chain, that is, the content page to link to this level column page, the Superior column page, home page, a column of the same column to each other chain, different columns in the subordinate columns do not cross the chain. In the same column content pages to each other chain, the contents of different columns to see the best not to cross the chain. (2), the end of the article added "You may be concerned about the following" column, listing 3-6 articles related to this article. Edit directly at the end of the article. (3), to the article set tag tag, must be made into anchor text. (4), the collation of the value of the file into a doc format, set in the article, to provide downloads. (5), the site of important columns to make pictures plus links, inserted in the article, such as uremia early symptoms, such keywords should focus on optimization.

3, external links (1), to find related sites to do links, such as industry, association. (2), Soft Wen and blog, set up 3-5 blog, collect false original articles, do a good job of the key long tail words link. (3), the article into a doc, PDF documents, good anchor text, uploaded to Baidu Library, do 2-3 a day. (4), submitted to the directory site, collection, bookmarks.

4, station operation (1), shen91.com should be redirected to the WWW, the aggregation of the main domain name weight. (2), the production of Google XML map, mining Google traffic. (3), make 404 pages.

5, page (1), the "Focus Today" section of the homepage needs to be typeset. (2), the article page font, line height and indentation needs optimization. (3), the article typo. (4), the article below can add comment function. (5), in the treatment of Nephrotic syndrome page to add the "latest article" column, add the latest article exposure rate.

6, ranking maintenance (1), daily tracking key keyword rankings, continue to increase external links, maintain rankings. (2), check the background statistics, statistical user search terms, determine the new long tail words. (3), check out the rate of many pages, to solve. (4), statistical background flow of the antecedents, to find a ranking of the article, to increase the chain, improve its rankings.

Iii. effect estimation and working arrangement

1, solve the Web page typesetting, error problems. 2, the development of keyword records, statistics of existing long tail word ranking. 3, modify the article, set the keyword anchor text. 4, the collection of forum, blog, such as chain resources. 4, the daily statistics flow and keyword rankings. The above is about http://www.shen91.com SEO scheme.

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