Optimization of station external optimization both hands are important.

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If your site wants a good ranking, whether in the station optimization, or outside the station optimization, you should not ignore. Deng Xiaoping had put forward the construction of the theory of socialism with Chinese characteristics "both hands to grasp, both hands must be hard", then the Shenzhen private detective to do the station optimization proposed "Two hands, both hands are important". That's for sure, I'm not a mortal being compared to the great Grandpa Deng. I am just familiar with the SEO field, put forward their own a little view. So "two hands" refers to the station optimization and outside the station optimization. How to grasp, how tight?

Single-handedly: Optimization within the station is the internal optimization of the website

First, the home or large classification is also best not to have a small classification of the prefix, this will only let the first page article prefix a large number of repeated occurrences, especially for the collection station.

Second, for keyword selection and determination, first of all do not accumulate keywords, this is the search engine most taboo. Next each page main keyword not more than 3, may choose the page to appear most words, must conform to the searcher's psychology.

Third, for the description of the site, do not only write the first page of a Web site description or all the descriptions of the page are the same. Although the site's description in the search engine weight has declined, but can not be ignored, more or less there is a certain value.

Four, for the site's internal links to be interlinked, there is order, so that neither visitors can not touch the mind, but also to make search engines better crawl.

V, for the site map to put in a suitable location, site map is a guide, personally think it is best to put the site in the top right corner, so not only for the search engine to see, but also when users need to easily see.

The other hand: outside the station optimization mainly refers to the increase of external links

Perhaps for most of the webmaster, will feel that the chain is good to do, outside the chain difficult. In fact, as long as you insist, it is not so difficult. But if it is to do some high-quality outside the chain, it is not easy. A high quality external link top dozens of spam links. This is the quality of the link is higher than the breadth of the link. But the different search engine also has the dissimilar opinion. Many people think that Baidu more value links, Google value link quality. In any case, external links are important, and high-quality external links are more important. Here I will not carefully talk about how to do outside the chain, a few days ago I just wrote an article about such a paper, called the local private detective net how to carry out SEO, want to understand, you can go to see.

Again, station optimization and external optimization is important, but in the latter part of the day-to-day maintenance is essential.

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