Optimization of URLs in SEO considerations

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The path of each page in the Web site includes the name of the domain name, directory name and file, URL is the directory structure of the site directly to the search engine, URL optimization in the process of SEO is also a very important part. So, let's talk about optimizing URLs in SEO optimization considerations.

First, the domain name needs to include the keyword

Whether the domain name contains keywords is not necessary, this is not helpful to improve the weight of the site. When we choose the domain name, we should consider whether the domain name is easy to remember and whether it is consistent with the website theme. Whether to include keywords, is not the first consideration of the elements.

Second, the choice of the URL dynamic or static

Usually we have a doubt whether the site is using dynamic links or static links. A lot of SEO preacher will tell us: to choose static, because of search engine index, included page is helpful. This is almost the law. Practice has proved that the use of dynamic URL or static URL must be based on the actual situation of the site to determine. Dynamic page URL will not be worse than static, many aspects than static more advantages, such as page 8206.html "> Real-time update." Search engine on dynamic URL can also be very good recognition, crawl. If a dynamic URL contains many complex parameters, you can consider generating static.

Now many CMS programs support pseudo static, if the site can be implemented through pseudo static, it is recommended to use pseudo static instead of dynamic or static URL.

Third, the URL of the canonical naming

URLs are best to use uniform uppercase or lowercase letters. It is best not to use Chinese characters, the current URL with keywords to the site ranking has no effect, and Baidu UTF-8 can not be very good recognition, will appear garbled phenomenon.

Iv. Link Specification for URLs

For the entire site, the relationship between the keyword and URL is one-to-one and many-to-many relationship, each to optimize the keyword corresponding to the URL is unique, multiple keywords can correspond to the same URL.

Similarly, the URL for each page in the entire Web site should be a unified one. For example:

The three links in the figure above are accessed by the same content page, we have to select one of them, the weight of all the inner chain, outside the chain to focus on a URL.

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