Optimization Scheme for hospital website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The hospital website considers up to three questions:

1. Optimize targeted issues?

Targeted mainly refers to the direction of optimization, I personally think that the hospital site if the single one or a few words optimization, although the flow can be done very large but this conversion rate is not so high. Item suggestion is more to do long tail keyword.

2. Conversion rate problem??

The ultimate goal of optimization is to convert the click into economic benefits, so in the formulation of specific optimization strategy to focus on those high conversion rate of words, such as: how to treat * *, where treatment * * good.

3. Brand effect problem?

You also said that the hospital also has a budget to do other network promotion, in this regard, optimization can be used as a long-term brand maintenance, although for the promotion of brand awareness is not very important, but in the face of certain events, its role will be highlighted. I've had a similar problem before. There is a hospital on the internet has a negative message, and this message was included in several major portal sites, as long as the search engine search the name of the hospital, you can see this information, and then by doing optimization, with a mass of information to the negative information to drown out. To ease the crisis.

Specific operation:??

1. Keyword selection??

This is the most important part of SEO??

This step can be divided into two parts:??

A, targeted keyword analysis: keyword focus on analysis, competitor analysis, keyword and site relevance analysis, keyword layout, keyword ranking forecast. Can use Google keyword tools, Baidu index and other authoritative tools to analyze the words suitable for our hospital website, focusing on optimization.

b, the application of the long tail theory: can choose the word has: medical pathology noun, how to treat * *. These words, although the flow of a single word is not very high, but because of the number of words, accumulation is also very considerable.

2. Page structure analysis??

This link is mainly easy to search engine spiders crawl the site, set two to three-storey tree structure is more reasonable, which should be based on the existing Web page structure to implement the specific.

3. Website content?

In view of the recent Baidu site content audit more stringent, try not to directly quote other content on the Web, add original.

You can use the following methods:??

A. The collection of data to be edited, especially to edit the page link in the article, you can increase the site's internal chain, its effect is very good.

B. From the original content of the interaction, as a hospital website, and patient interaction is very important, online consulting room This column is particularly important, it is both the best original content, but also the best part of the long tail optimization. It is also a high conversion rate of clicks. Can focus on this part of the start.

4. Reasonable outside chain??

The so-called rational outside chain, the emphasis on "reasonable". Outside the chain can not only improve the site PR value (focus on Google) but also improve the weight of the search engine.

Link site can choose Local Information station, local community, medical information, such as large information, content updates active site.

Increase the chain can not be completely equivalent to friendship links, there are other methods, such as: mass information, through a number of large-scale web site to ask. This I have tried before, which "the end of the earth to ask", "Sina Iask", "Baidu Know", these three are particularly good for Baidu, the effect is very obvious. Success Stories:

1. Fate I love you http://www.yuehr.cn

2. Basketball Fire http://www.lanqiuhuo1.cn

3. Ugly Invincible http://www.huigeche.cn??

5. Log analysis?

Tracking the daily search engine's access to the site data, based on these data to develop, change the optimization strategy.

6. Flow analysis?

That is the effect analysis, the simplest comparison method. Divide the amount of IP by the number of PV per day. The higher the ratio, the higher the user experience.

In addition, the flow analysis can analyze the user's source, including geographical location, return rate, time period, access source, etc. This is also conducive to the development of the site's long-term promotional strategy.

Expected effect??

Search engine optimization As a long-term process, its effect should be steadily improved. In view of the current search engine uncertainty, do not recommend too much obvious optimization, so as not to backfire, dilute the concept of website optimization, focusing on the user experience and the content of the site to start.

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The above words are my own writing, but also my own to do some of the optimization of small experience, and no extracts online data. Detailed operation is willing to work with colleagues to study the details.