Optimization scheme of hospital website SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First, understand the hospital departments of the disease, treatment methods, characteristics of technology, experts detailed introduction, concessions, activities, whether there are guarantees, various types of disease treatment of the average price, annual treatment of the disease season, the existing staffing.

Second, the existing Web site analysis: Through the SEO to determine whether the site has to promote space, whether to make auction landing page, bidding landing page is in line with the standards, understand the analysis before the promotion of methods, page design is consistent with the stimulation and improve the conversion rate of the standard, whether the new site production.

Third, competitor analysis: What are the competitors? (Network competitor), the use of promotional forms, the major engines included, the outside chain, whether the use of bidding, which PPC, whether to establish a station group, whether the group built blog, whether to buy links, through the Site page and online Consulting level Analysis CTR conversion rate, analysis of SEO optimization situation.

Iv. deployment strategies based on website analysis and competitor analysis:

1, the website revision: the page simple refreshing, the outstanding preferential treatment, the special effects therapy, the activity, the tonal profession is fresh.

2, to obtain the target keywords: large flow, low competitive strength, intentional, regional.

3, Get long tail keywords: According to Baidu Phoenix Nest key tools, Baidu Drop-down list, related search, Google related keyword tools, chasing words and third-party keyword software to obtain a large number of long tail keywords.

4, keyword settings: main navigation, secondary navigation, location navigation.

5, the homepage, the section page, the content page renewal mechanism strategy: the newest article, the recommendation article, the hot article, immediately article.

6, keyword strategy: To obtain 3 target keywords as the home page keyword, filter the right keywords as the column name, through a short target keyword or column keyword to get the corresponding long tail keyword derived as the title of the article.

7, within the chain strategy: Logo alt anchor text link, main navigation, secondary navigation, location navigation, sitemap, RSS subscriptions, tag tags, article content anchor text links, hot search (key words)

8, Structural Optimization: Home page, column pages (root directory), content page, 404 pages, robots.txt (tree-shaped structure).

9, outside the chain Strategy: Blog Group Building (can cultivate a large number of anchor text), Active forum signature Soft text (as far as possible in the Forum article with anchor text or link), a free information platform soft text, related industries high Weight website Soft, Baidu know, Baidu Bar, Baidu Encyclopedia, Baidu documents, Baidu Map, Digg subscription class site, Various questions and Answers class website.

Five, the reasonable does not match the work content

1, the establishment of daily, weekly, monthly work content table

2, distribution of promotional staff daily work matters

VI. Supervision and inspection work

1, daily inspection extension staff work content

2, daily view flow statistics, online consultation number, effective consultation number, conversion rate, etc.

3, according to the Statistical Data adjustment website Promotion optimization deployment.

Write to this, the author: Harbin seo carrot Stew Potato Article source: http://www.0451-seo.com/?p=90 reproduced please retain the author and source.

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