Optimization Scheme of medical website

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One, keyword optimization

1, find out what they feel can do, the key words of each website set to 5 is the most standard for example (Wuhan Tian an hospital, Wuhan Tian an hospital gastrointestinal division, Wuhan Tian an hospital, Wuhan gastrointestinal Specialist Hospital), through Baidu keyword heat and keyword analysis tools, For keyword optimization has a good understanding of the difficulty, at the same time give yourself a general direction of the optimization goals, mainly determine those words can bring traffic. And there will be very high ground visitors to the site. Bidding keyword search quantity can give a good direction to determine.

2, analysis competitor website keyword, and can use his keyword as his website long tail keyword, at the same time in detail column can see. For example, long tail keyword can be (Wuhan Tian an hospital which family of gastrointestinal disease treatment effect is good, Wuhan gastrointestinal treatment of the best hospital, Wuhan treatment of acute gastritis effect of good hospital, Wuhan, which hospital to treat the best stomach trouble, Wuhan Hospital which gastrointestinal treatment effect is good, etc.) there are many.

Second, the website internal optimization

1.404 page production, can effectively reduce the bounce rate, while for optimization, the internal structure of the site is an integral part.

2, the Web site URL writing, the use of static links for the main, effectively linked to ensure that spiders crawl and content included.

3, the content of the site updated, more original things mainly, can effectively guarantee the collection and quality, original and high-quality things are more easily included. It also allows visitors to see what they want to see.

4, the Site keyword layout, to ensure that the key words are distributed within the site, will not cause the density of the site keyword accumulation.

5, the production of robots.txt files, because Baidu Spider into the site's first crawling file is robots.txt file can be added to the file site map links to guide Baidu spider crawling to improve the site included.

Third, the website external optimization

1, every day to ensure that 5 or so outside the chain, can make high weight of the forum, classified information sites, blogs, do outside the chain mainly reduce the relevance of the chain, stability, the degree of GF.

2, the article to add anchor text (some forums to the high level account can be) hyperlinks can not be included in the content of the contents of the chain as, the forum signature now very little effect.

3, the same trade between the exchange of friends, the main and their intention to be included and outside the chain of small differences between the hospital exchange.

Four, keyword ranking analysis

Use webmaster tools More, look at the article in the town every day, the ranking of keywords and ranked in front of their own hospital analysis, according to the results of the analysis, for their own optimization program targeted adjustments, such as: content of the original, keyword selection, the daily site visits to do the table record. Check out the page with high bounce rate and make specific adjustments.

Five, late effect monitoring and condition processing

For keyword optimization, keyword in each search engine amount performance, do daily data report, (generally are only for Baidu). For the ranking of the key words in accordance with the optimization plan for follow-up to strengthen, to ensure that the keyword ranking can continue to improve under the optimization scheme. There are, of course, some situations. For example: site included down, keyword ranking out of 100, Baidu snapshots continue not to update, the site is down the right, such as the emergence of these situations, I believe that as a webmaster most do not want to see is the emergence of these situations, but these situations are still to actively respond to, Baidu for the search for users, Provide is a good user experience, for emergencies, targeted response and the best way to remedy.

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