Optimization skills of the hospital bidding landing page number of effective consultation

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Now the vast number of people responsible for Baidu auction account operators are not paying attention to the design of the page, I hope we can understand that, A5 bidding team (http://ppc.admin5.com) think the account operation again good, 100% of the three star key words will not return the deal. Must pay attention to every step in marketing in order to achieve better marketing results. Many of the hospital's bidders, including 618.html, did not attach importance to landing page design, they all think that as long as the account of Samsung more, there must be someone to consult, they are wrong, the account is good, can only be selected words accurate, keyword quality high, spend less, but improve business consulting rely on what, Remember the two important factors that affect him: the patient's therapeutic intent (accuracy of keywords) x landing page persuasion = effective Business consulting!

Tell me how to make this landing page! The title of the first landing page, to bid the creative and title related, the next is the landing page theme of the copy, there is no copy of the topic is in typesetting, there is no specific, conversion will not be very good, first of all, we have to give this topic to a single, technology-based or price-oriented According to the specific situation of their own hospitals, reasonable to avoid the advantages of competitors, do others do not! With the core, the first screen on the oversized text to know what to put, in the production must be attractive, followed by a small paragraph, each auction page has several small sections of the topic, each piece of text to refine the eye-catching title, The title should be around the user psychology to write, to let his heart! To use more third-party testimony (such as authoritative media coverage, television interviews, patient testimony), to prove that each of our links is true! In general, the patient will undergo a strange--attraction--understand--trust--Consulting several steps, To be in every aspect of the work to do enough, to step on the psychological, segmental guidance, as long as the patient can read the article, I believe that effective consultation will inevitably increase!

Also want to say a few words, bidding accounts are open, money also spent, in space on the money, choose a good, stable dual-line space or server, worry, and the patient visitors experience is also good! After you can use Google and Baidu Webmaster tool area to see the problem of this page, All the pictures Flash, try not to really compress to the minimum! The direct connection code of Business Pass is best to do jump, do not point directly to external address! Landing page on the line after the work must not be completed, to carry out tracking test, to the likely impact of the click or the Advisory button places, to be debugged, with two pages to face than to do, After periodic observation, continuous optimization landing page, only in this way, can continuously improve the number of effective consultation! Reprint please specify source: http://ppc.admin5.com/guandian/34.html