Optimization strategies for large web sites

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Optimization strategies for large web sites

No.1 keyword Analysis

First, the basic principles of choice of keywords:

Investigate user's search habits

Keywords cannot be too broad

Keywords should not be too "cold"

Keywords to maintain a high degree of relevance to the page content

Case analysis, there are interesting to see the Web site Daquan (www.ok100.net.cn)

Keywords: web site encyclopedia, Web site, Web site navigation, home

One of the choices: Web site Daquan, Web site, Web site navigation for the hottest keyword

Second, the choice of keyword steps:

Identify core keywords

Extensions to core keyword definitions

Analog user's thinking design keyword

Research competitor's key words

The core keywords in the case: Web site encyclopedia (the highest level of user attention)

No.2 page Reverse Optimization

Page Optimization Value:

Final page > Special > Columns > Channel > Home

Second, the page keyword allocation:

End page: Long tail keyword Select the final page category as the keyword: music

Topic page: Hot keyword cases in the selection of topics classified as keywords: such as: Music Web site

Section page: fixed keyword

Channel page: Core keywords

Home: Do not assign keywords

Third, the article in the chain Auxiliary

No.3 front-end search engine friendly

Search engine friendliness for UI design:

Clear navigation

Flash and pictures

Second, the front-end Code search engine friendly:

Simplicity of code

Important Information forward

Filtering interference Information

The basics of Code SEO

No.4 Internal Link Strategy

The advantages of the inner chain:

Large web site massive data makes the advantage of the inner chain far beyond the chain

Outbound links between Web pages an easy thing to do

Improve indexing efficiency of search engine on web site

Focus on topics so that keywords in this topic have a ranking advantage in search engines

Second, the construction of the internal chain of principles:

Control the number of links within an article

Linked objects have high dependencies

More attention to important pages

Use absolute path

No.5 External link Policy

First, the principle of exchange links:

Link text contains keywords

Try to exchange with highly correlated websites

Not too many export links to the other site

Avoid exchange links with websites and cheating websites that are not included in search engines

Second, the manufacture of link bait

Three, with links to the soft text

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