Optimization strategy of dynamic URL in station

The Uniform Resource Locator (URL, abbreviation for English uniform Resource Locator) is also called the Web address, which is the address of the standard resources on the Internet. It was originally used by Berners-Li Faming as the address of the World Wide Web. Now it has been developed by the World Wide Web Consortium as the Internet standard RFC1738.

is an identification method for fully describing the addresses of web pages and other resources on the Internet. Each Web page on the Internet has a unique name identifier, usually called a URL address, which can be a local disk, or a computer on a local area network, or a site on the Internet. Simply put, URLs are web addresses, commonly known as "URLs."

URI scenario set, which contains explicit instructions on how to access resources on the Internet. URLs are uniform because they take the same basic syntax, regardless of which particular type of resource is addressed (Web page, newsgroup), or which mechanism is used to get the resource.

SEO practice for, many beginners in looking at some SEO tutorials may often see, optimization will be the site URL static, and even this point in the ranks of the very important. In fact, I personally do not agree with this view, choose a dynamic URL or static page, as long as the site needs to be able to.

Why do many http://www.aliyun.com/zixun/aggregation/9102.html ">seoer emphasize the use of static pages?"

Early as a result of search engine spider Imperfect, website procedure unreasonable, or some people deliberately create a spider trap (spider traps), cause spider crawl into a dead loop. Search engine to avoid this dead loop, reduce the reading of dynamic URLs, especially with "?" The URL of the symbol.

With the improvement of the search engine, this phenomenon has been basically resolved, Spider has been able to read the dynamic URL of the normal and smooth, as well as with "?" The URL of the symbol. However, the URL address (such as new.php?a=1&b=2&c=3&d=4 ...) with too many environment variables (query string) is currently is still not ideal (according to relevant information, spider basically does not read the URL with more than 3 environment variables).

If there is a difference between a dynamic URL and a static page, where is the difference? can also refer to the following I wrote a few days ago, "not all of the station SEO need page static"

Personally, as far as the current search engine technology, if the dynamic URL and static differences, this difference is mainly reflected in the following two aspects:

1, spider crawl efficiency: As mentioned above, the URL of multiple environment variables; Cookie data results in changes to the page, giving different visitor session IDs, and so on. These factors will cause the sipider crawl efficiency to be low, will restrict the dynamic URL in the search engine performance.

2, the page trust problem: This problem is not yet a search engine publicly said that the Web page has a trust value. But through my experiments and reference related data, static page in search engines, the same conditions generally better than dynamic URLs.

How strong is the static page in the search engine?

For search engines, static pages are better than dynamic URLs, but the advantages can be how big? In fact, the gap is very small, if we grasp the link strategy in the site, and the appropriate optimization of the URL to deal with, this gap will be very small.

Static of dynamic URLs: pseudo static

The dynamic URL does not have a specific file in the site directory, but instead returns the requested result from the database based on the user's request. We can simulate this process as a static page or directory, which is a common "pseudo static".

The current mainstream of many programs are supporting pseudo static, we can also according to the needs of the program to DIY, and then the site environment for the corresponding settings. Apache Mod_rewrite Rewrite module can be easily implemented, Windows environment also has rewrite components. There are a lot of tutorials on the Internet, you can search for the relevant information to achieve.