Optimization strategy of "Four steps" should be practiced in SEO optimization

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Through the ages, wins the King defeated. Xiang Yu has imperial demeanor, but he did not Liu Bang's strategic wisdom, to the last only left a solemn and stirring "Gai song." The success of any thing need to have the strategy guidance, SEO optimization is also. What are the strategies for SEO optimization?

First, overall planning.

SEO optimization, the first step is to do a good overall planning. There is an overall planning, there is a way forward. Which stage to do and what to do first, all of which need to be done in the overall planning step. At the same time, the new station's title, description and the choice of key words to be well deployed.

The title is the image of a new website, a good title should have a clear and obvious features. The title does not write purely for the SEO, but also should start from the user experience.

Description do not use too much Mandarin, cliches, with the vernacular description, if you can add some key words that is the best, but do not insist.

Keywords are the key to success or failure. To use the Baidu statistical tools and other keyword mining tools to select the keyword, and in the selection of words can first look at competitors. The keyword is the choice, remember to be careful.

Second, internal self-cultivation.

Outside the chain is very important, do SEO people understand. However, the improvement of their own website can not be ignored, and "sageliness" the truth is very important. Only within the holy, outside the king, "standard" and "this" problem to be clear. Perfect content, standard URL, do 301 and 404, this is the perfect need to do some key points.

In terms of content, the new station is best to use original, false original supplemented by the method to fill the site content, content as much as possible around the needs of users to build, and do have regular updates.

In the specification URL, should be done before the line, the most critical or let the URL static or pseudo static, because according to the current situation, static and pseudo static more popular.

In 301 and 404, 301 can focus on the weight of the site, 404 can improve the search engine and user experience, and use good robot.txt to screen dead links, these two aspects to pay attention to details.

Again, external construction.

Internal self-cultivation and external construction are closely related. Only good internal self-cultivation, can do a good job of external construction. External construction is actually to promote the website. Outside the chain is the mainstream promotion factor. But with the adjustment of Baidu algorithm, the chain can not be used to set the old method to do.

Write soft text, because the soft effect is really very powerful, can get the natural growth of the chain, can also be launched their own website brand. Soft outside the chain of the new station outside the building is a very strong killer, because the new station outside the chain can not be too fast, and soft outside the chain will usually be reproduced to get the chain, can be said to be very natural, and increase will not be too fast, the quality is quite high.

Finally, the details are beautified.

Internal self-cultivation and external construction is done, the rest is to surpass opponents, do the best. To surpass the opponent is to improve the details of the site, such as the layout of keywords, page design, code and server optimization, and so on.

and to learn to avoid weaknesses. In the final analysis, SEO is not the goal of ranking before and after, but the flow, then the maximum flow is beyond your opponent's method. Choose the right long tail keyword, properly distributed in the site content above, through these long tail words of the flow of comprehensive accumulation, the site traffic will certainly get a qualitative leap, even if the ranking does not exceed the opponent, the ultimate goal is more than the opponent.

In short, the direction is important and the plan is important. Complete SEO optimization strategy is the key to do SEO optimization. Overall planning, internal self-cultivation, external construction and detail beautification are the overall steps on the line. Each step is very important, do every step, SEO optimization can be done.